The National Lottery returns to Good Causes dropped by £600,000 over this last year as sales increased by 3.7% to £7.2bn.
The operator Camelot said EuroMillions and Lotto sales were “slightly down” over the year, as EuroMillions has had fewer rollover draws of more than £100m.
However, Camelot hailed “good progress” as they announced over sales have grown by £255.1m, and total returns to Good Causes dropped to £1.6bn.
Of this £39m was directed into “necessary marketing expenditure” which is in agreement with the Gambling Commission regulations.
The operator said due to smartphones and tablets they have seen record sales of £1bn, this accounts for 55% of all Lotto sales.
Sales in scratchcards and online Instant Win Games reached a record £3.1bn, whilst retail remained the largest revenue earner with almost 75% of total sales came from in-store terminals.
Camelot chief executive Nigel Railton said, “As we celebrate 25-years of The National Lottery and the massive difference it has made to UK society, with an incredible £40bn raised for Good Causes, I’m delighted to see our hard work paying off.
“Sales across most of the business are up, with our ongoing investment and innovation in retail and digital continuing to yield positive results.
“In particular, we’ve spent much of the last 12 to 18 months getting our draw-based games back in good health, with a more balanced portfolio that now offers something for everyone, and making improvements to our Scratchcards and online Instant Win Games in terms of product design, range, merchandising and availability, which has led to record sales of those games.
“While we’ll continue to face economic uncertainty and increasing competition from the gambling and wider lotteries sectors, and while there is still a huge amount of work to do, I’m delighted that the foundations we’ve put in place and the initiatives we’ve already implemented are paying off.”