Grocer, Morrisons announce Wednesday, that it is to train more than 500 more apprentices over the next 12 months. Most of these will be in traditional craft skills such as butchery, bakery and fishmongery. The company already employs 10,000 skilled foodmakers in its stores.
The investment is aimed at serving customers better on Morrisons’ Market Street counters, which are unique in the way food is made and prepared fresh for customers.
Bakers are taught how to make bread in the traditional way, from flour and water. Butchers and fishmongers will be developed to provide the portions of meat and fish that customers want, which can help them control their weekly budget.
Morrisons is aiming to preserve traditional skills that otherwise might be lost from the High Street.
Clare Grainger, Morrisons People Director, said: “This investment in craft skills is so important because our customers want food that is made fresh each day. Many want to buy a particular joint, or to vary the slices of meat from the deli, have fat trimmed, bones removed, or advice on how to cook and prepare food.
“By ensuring our foodmakers are qualified experts we can serve our customers better and provide products and advice that our customers enjoy.”
The apprentices will also end up with a qualification that will help propel their careers.
Morrisons’ investment will ensure apprentices are given the time off to complete their training, and pay for travel and accommodation as well as receiving on the job coaching.
The company is now the largest employer of craft apprentices in the UK.