A major supermarket has claimed that Christmas tables will not be left bare as turkeys and toys will be on the shelves.
The chief executive of Sainsbury’s Simon Roberts said they are in a “good position” however he does acknowledge there are concerns over supply shortages.
Roberts said, “Our industry faces labour and supply chain challenges.”
“However our scale, advanced cost-saving programme, logistics operations and strong supplier relationships put us in a good position as we head into Christmas.
“Whilst customers are returning to many pre-pandemic shopping habits, online sales have remained very strong and we continue to grow market share.”
He added, “I think in that category particularly there will be less stock available than would normally be the case.”
“That’s well understood, I think customers are hearing that and are planning early and shopping early.”
Warning of shortages online, Sitecore chief marketing officer Paige O’Neill said, “Brands and retailers will undoubtedly face supply chain disruption this year for reasons out of their control, which unfortunately could mean frustrated customers, negative reviews and a tarnished reputation.
“The brands and retailers that will win this Christmas will be those that match the levels of service and speed of online, manage their supply chain risk well, and create exciting personalised in-person shopping experiences, demonstrating the values that set them apart.
“We know that brands and retailers are hoping for a bumper festive season to make up for last year. But the only way they will achieve this is by listening to customers.
“To see success this Christmas brands must tap into customer data to understand how shoppers want to shop, and what they want to buy, to help them find the gifts they are looking for.”
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