JD Sports has warned that rising unemployment is affecting consumer confidence as like-for-like sales have fallen 303% in the third quarter to 1 November.
The fashion retailer warned over “pressures on our core customer demographic, including rising unemployment levels, as well as near-term volatility around consumer sentiment”.
Regis Schultz, chief executive of JD Sports, said: “As we enter an important trading period, we are mindful of recent weak macro and consumer indicators in our key markets.
“These lead us to take a pragmatic approach for our full-year 2025/26 profit outturn.”
He added, “Our multi-brand and cross-category approach, and agility in responding to changing customer trends, are helping us to offset known consumer and industry headwinds.”
JD Sports continued, “Throughout this year, we have operated in our global markets amid macroeconomic volatility, strained consumer finances, and evolving brand product cycles.”
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