In-store retail staff expected to be most stretched as postal strike concerns drive shoppers in-store

Retail staff in the UK will collectively work over 40% more hours this Black Friday than the average Friday, according to estimations from leading shift work platform, Deputy.

Whilst it is marketed as ‘Black Friday’, retail workers will be at their busiest on Saturday and Sunday, with more people expected to shop in-store over the weekend.

Workers are likely to take on 53% more hours this Saturday (26th), than the average Saturday and 51% more on Sunday (27th). It’s estimated that this will reduce slightly to 45% more on Cyber Monday.

The estimations are based on analysis of the shift patterns of 4,245 shifts worked by UK retail workers over the Black Friday weekend in 2021.

In the midst of one of the busiest weekends in retail, shoppers are being urged to show their support for the workers who serve them through the launch of ‘Shift Worker Sunday’ on 27th November.

David Kelly, General Manager for EMEA at Deputy said, “In-store workers are expected to be particularly stretched this weekend. Concerns over the planned Royal Mail strikes and ongoing delays with other major couriers will drive even more shoppers to hit their favourite retail stores in person rather than shopping online. We also expect consumers to be more discerning this year to save money, which increases in-store purchasing.

“With this in mind, it’s important to look after the people that make it all possible.

“Shift workers, such as those in retail, keep our communities connected and thriving, especially during the busiest, most hectic and chaotic times of the year. This is therefore the perfect time to recognise the hard work they do to support and uplift our communities and why we’re launching the first-ever Shift Worker Sunday.

“We’re encouraging people to show their appreciation by making a small gesture on Sunday. It could be giving a tip, gifting them a coffee or leaving somebody a great review. You could write a thank you note for the retail staff working through the busy Christmas period or tell them about a time they made a real difference to your day. The most important thing is to show people your appreciation and to be kind.”