Home Business Insights & Advice How to win back and engage customers with SMS remarketing

How to win back and engage customers with SMS remarketing

by Sarah Dunsby
16th May 22 11:07 am

Whether you are a retailer or running any other type of business, remarketing is crucial for your success. Remarketing is the art of using previous customer interactions to help you create more sales. This can be done through many different channels, including social media, email, and SMS.

In this article, we are going to look at how you can use SMS remarketing to win back and engage customers with text messages.

What is SMS remarketing?

Text messaging has been around since the early 90s, but it is only in recent years that businesses have started using text messages as part of their marketing strategy. SMS remarketing is when businesses send out marketing text messages to their customers.

SMS remarketing involves sending promotional messages and exclusive discounts to customers who have recently abandoned their shopping carts or stopped interacting with your brand online. You can also use text remarketing as a way of rewarding loyal customers with exclusive offers, discounts, or giveaways. This will increase your SMS engagement and keep your customers coming back.

Is it really effective?

According to an Adobe article, 90% of text messages are read within three minutes of being received. In comparison, only 20% of emails are opened. What’s more, statistics show that 58.7% of consumers respond to SMS messages within 5 minutes of receiving them.

Other research shows that text messaging has a response rate six to eight times higher than email marketing. This means that if you send out 1,000 text messages to your target audience and get five responses back, you would need to send 6,000-8,000 emails if you wanted the same number of replies. These metrics underscore how effective mobile remarketing is, even better than email marketing.

How to get started with SMS remarketing step-by-step?

Getting started with SMS remarketing can be intimidating if you don’t know what you’re doing. It involves a number of different steps and processes—from gathering leads to crafting the perfect message. That’s why the experts at BSG have put together the following steps to help make the process easier.

Create your opt-in message

The first step is to create an opt-in message that tells people to sign up and what they can expect when they subscribe.

Here’s a sample opt-in message that you can use:

Text “DEALS” to 555-555-5555 to receive exclusive discounts on our products and services! Msg & data rates may apply.

Reply STOP at any time to cancel (this last part is very important as it allows your subscribers to opt out when they want).

Craft and send your SMS remarketing messages

The next step is to craft and send your message. Keep it short and sweet.

Most text messages have a 160-character limit, so be brief when you’re sending a message. Get straight to the point and leave out extra information that’s not necessary.

Also, your CTA should be concise, clear, and encourage users to take immediate action by clicking your retargeting links.

Track results

One of the biggest challenges to running a successful text remarketing campaign is tracking your results. How can you tell whether or not your campaigns are working?

Be sure to set up Google Analytics goals for each campaign so that you know exactly where customers are coming from, which messages they’re responding to, and what actions they take once they’re on your site. This will help you find the best messages and tone for future campaigns.

Five tips for effective retargeting with text messages

In order to make your SMS retargeting as effective as possible, remember the following tips:

Tip 1: Build a list

This is the first thing that you need to do. You will have to build a list of your customers and prospects. You can use different traditional ways to collect phone numbers such as calling and asking for phone numbers, collecting phone numbers at point of sale, etc.

Tip 2: Segment your list

Once you have built your list, segment it into different groups so that you can send them messages depending on their interest.

Tip 3: Add value from the start

The first time someone gets a text from your business, it better be worth their while. From the get-go, offer exclusive content that adds value to their life. This will get them interested in hearing from you again in the future.

Tip 4: Personalise your message

Try to personalise all the mobile remarketing messages that you send so that they are more personal and engaging. Know your customer’s interests and then send them messages based on those interests.

Tip 5: Use the right SMS retargeting platform

Finally, the surest way to get the best results is by utilising the right SMS retargeting platform. A good platform will be able to allow you to easily segment your audience, create custom messages, and monitor results.

Wrapping up

In conclusion, remember that the key to successful mass text messaging is a strategy that delivers relevant, timely messages that are highly targeted and personalised.

Done right, your omnichannel marketing with SMS will play an important role in building brand loyalty, as well as improving your customer retention rates and average order value (AOV).

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