It seems as if marketing is getting more and more competitive and strict by the year. Trends that were prevalent just five years ago are nowhere near prevalent now. As you know, you must always stay ahead of the competition; it’s better to be a trendsetter than a trendfollower because your business will get more attention.
It’s essential for small businesses, especially, to try to stay ahead; with one false move, you could be left behind and struggling during the process, too. So, with that said, when it comes to 2024, how can businesses really up their digital marketing game? How can they really stand out from the crowd? Well, here’s everything you need to know!
Leverage video content
If you haven’t been leveraging the power of video content yet, then you’re doing marketing all wrong! Nowadays, you absolutely need to use video content; there’s just no way around it! In general, if you’re a small business owner, then you should prioritise creating engaging and shareable video content- both short and long form.
Whether it’s product demonstrations, behind-the-scenes glimpses, silly trends, or customer testimonials, video content has the potential to captivate audiences and enhance brand visibility, and it’s the best way to grab attention while people scroll.
Collab with influencers
Usually, before brands are able to get UGC going, they’re able to help create that spark by hiring some influencers to collaborate with them. You just need to be a tad picky, though, so not just any random person with a high following is going to work. You’ll definitely need to identify influencers whose audience aligns with your target market and niche.
Also, don’t be afraid to explore partnerships for sponsored content, reviews, or joint campaigns. Nowadays, influencer marketing is one of the best ways to extend your reach and build credibility.
Focus more on personalisation
More and more businesses are ensuring that they’re offering a more personalised experience to their customers, so this is going to be something that you might want to consider too. Just think about yourself for a moment. Don’t you prefer when ads are more tailored and personalised towards you?
If you’re thinking about opting for SEO services, then one thing those experts are going to push in your business is personalisation and tailored to customers, so if you truly want to supercharge 2024, then making customers feel special through tailored ads is the way to go.
Think about social commerce
TikTok Shop and Instagram Shop are both perfect examples of this. Currently, social media platforms are evolving, now it’s to the point where shopping is a breeze. If you’re running a business that sells products, even services, then you absolutely need to look into social commerce; you’re practically missing out on sales by skipping out on this. It provides a seamless experience for the customer, and when it comes to shopping, you definitely want to go with creating an easy experience.
Search engines want you to think local; besides, there are so many potential customers right there in your hometown. Make sure you’re consistent across online directories and go ahead and encourage customer reviews, create localised content, and leverage Google My Business to enhance your visibility in local searches.