Profits, wealth creation and taxes are “not dirty words”, David Cameron will tell the Tory conference today.
The Prime Minister is expected to appeal to voters to elect an all-Conservative government in 2015 and will hint that Labour leader Ed Miliband does not understand the importance of business.
“We know that profit, wealth creation, tax cuts, enterprise – these are not dirty, elitist words. They’re not the problem, they really are the solution because it’s not the government that creates jobs. It’s businesses that get wages in people’s pockets, food on their tables, hope for their families and success for our country.”
Cameron will brand Britain as a “land of opportunity” although insisting that there are “no quick fixes” for the economy.
“It is the great Conservative mission that as our economy starts to recover we build a land of opportunity in our country today,” he will say.
“What matters is the effort you put in, and if you put in the effort you’ll have the chance to make it,” Mr Cameron will say. “There is no short cut to a land of opportunity. No quick fix. No easy way to do it.
“You build it business by business, school by school, person by person.”
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