Bad news for Big Four supermarkets
More than half of Brtions are dissatisfied with in store shopping, equating to a staggering 33.6 million irritated shoppers across the country.
A study by retail app Ubamarket has found that 35% complained of long queues, with this figure rising to 44% in the London area. A total of 19% complained of buying unnecessary items, an issue that affected 26% of 18-34 year olds.
While 15% said they struggled with finding items, with the over 55’s being the highest figure in this complaint (18%), 71% of UK adults expressed anger and frustration with their online food shopping experience.
The findings come as data from market researchers Kantar Worldpanel revealed that all four of the UK’s ‘big four’ supermarkets saw sales decrease in the 12 weeks to 14 August 2016. Tesco (-0.4%), Sainsbury’s (-0.6%), Morrisons (-1.8%) and Asda (-5.5%) each experienced a fall in sales. Meanwhile, discount chains Lidl and Aldi enjoyed a successful three-month period, seeing their sales increase by 12.2% and 10.4% respectively.
Will Broome, Founder & CEO of Ubamarket, said: “We as consumers are more demanding than ever. We want great produce, but we want convenience. Where the time-consuming nature of shopping in-store has let us down, so has online shopping, as we are unable to select the produce that we’ve become so discerning about. We’ve placed so much emphasis on e-commerce as the proverbial nail in the coffin of the high-street and shopping in-store, however I hope Ubamarket will be the saviour of the supermarket, and streamline our shopping experience, whilst boosting the footfall for retailers.”
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