Home Business NewsBusiness Bridgepoint poised to win cruise website auction

Bridgepoint poised to win cruise website auction

by LLB Reporter
25th Jul 16 12:12 pm

Deal of the day

The growing value of the British cruising market seems to be underlined by speculation that Bridgepoint is set to prevail in what is thought to have been a competitive auction for the rapidly growing cruising website, Cruise.co.uk.

Bridgepoint is understood to have seen off competition from TripAdvisor and Inflexion among others to buy Cruise.co from Risk Capital Partners for around £50m. This would provide a lucrative return for Risk Capital, which is thought to have paid only around £20m for the company as recently as 2013.

Details of Cruise.co’s financial performance are not readily available, but the company is thought to have benefited both from a greater enthusiasm for cruising and a growing recognition of the value that such web-based sites provide.

Bridgepoint has previously made good money from the luxury cruise company Ponant, which it sold to Artemis last year.

None of the parties is willing to comment.

This story first appeared on Acquisitions Daily, a leading publication that provides critical comment, analysis and statistics on every important issue in acquisitions, mergers and buyouts. Sign up here for a free trial.

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