Home Business Insights & Advice Biz growth: 15 reasons to embrace the video revolution

Biz growth: 15 reasons to embrace the video revolution

by Sarah Dunsby
7th Jul 23 12:25 pm

Most people are familiar with the term “streaming video” content and consume such content daily on their mobile devices, computers, and smart TVs.

According to data from Statista, there were approximately 41 million YouTube users in the UK alone for 2021, with that figure set to rise to around 44 million in 2025.

If a picture paints a thousand words, a compelling video can broadcast around a million (probably!). Streaming video content is significant in people’s daily lives, and you must embrace it if you want your business to grow.

But if you’re still not convinced that you should embrace video content for your brand’s online marketing plans, the following 15 compelling reasons will surely change your mind on the subject:

1. An Easier Way To Reach Global Audiences

Your business undoubtedly wants to attract international customers. You’ve likely had some limited success with this, but you wish it were possible to build on that without spending a fortune to achieve that goal.

Thankfully, you can capitalise on international interest in your products and services through the power of online streaming video.

Did you know that almost 50 million Brits watched online videos monthly and that this figure will likely rise to nearly 54 million people by 2026? Moreover, around 3.5 BILLION people are set to consume online videos in 2023 alone!

2. You’ll Increase User Engagement

When you talk about stuff on your website or social media channels, you want people viewing your content to do something.

For example, you want them to discuss your brand, products and services, or you want them to click or tap through to a landing page on your website.

User engagement is vital for successful digital marketing campaigns, and a genuinely tried-and-tested method of boosting user engagement numbers is with online streaming videos.

Videos typically result in higher engagement rates than other types of content (text, images).

3. Watch Your Conversion Rates Go Sky-High

A standard part of any digital marketing campaign involves the creation of several website landing pages. Such content might direct users searching for specific products and services in their local area, for instance, and helps businesses be competitive in their target areas.

Once visitors click or tap through to those landing pages, the content has to be compelling enough for those users to take action, like buying something or signing up for a subscription.

If you embed streaming video content on your landing pages made professionally by a video production company, for example, you’ll soon experience increased conversion rates.

4. More People Will Know You Exist

It should come as no surprise that you’ll have more customers and, ultimately, more sales if you have a popular brand. Sadly, you won’t make much profit if few people in your target market know you exist.

Luckily, you can stream online videos to help you increase brand awareness. Videos you upload to sites like YouTube or Vimeo are easily shareable across social media and simple to embed on web pages.

An article from Forbes states that 80% of people can recall videos they’ve seen within the past month. That means your customers are likely to remember you when they need the products and services you sell instead of buying from your competitors.

5. Fantastic For Showcasing Products And Services

You might have excellent write-ups for your products and services on your website and use similar content for your social media channels.

But your target audience will often want to see the things you sell in action, and the best way to demonstrate your products and services is through online streaming video content.

Each video can detail the unique selling points of what you sell, making your products and services more attractive to potential customers.

6. Explainer Videos Are Easier To Understand

While talking about the benefits of your products and services in streaming videos helps boost conversions, explainer videos go one step further – especially when describing how the things you sell can work in specific situations.

Explainer videos can also incorporate interviews with existing customers and showcase how they use your products and services, especially when you’re trying to promote something like a case study or white paper on your website and via social media.

7. Your Website’s SEO Will Improve

You don’t need to be an SEO (search engine optimisation) whizz to know that many factors influence how popular links on your website become when people search for relevant content.

Search engines like Google consider metrics like website popularity when ranking pages and domains. Streaming video content that links to your website or gets embedded within it helps drive your site’s popularity and thus increases your organic search reach.

If your video content is popular, your website will have more unique visitors, and search engines will consider your site more “authoritative” than some or even all of your competitors.

8. Increased Social Media Engagement

Part of your digital marketing campaigns will undoubtedly include social media optimisation, or SMO for short.

As part of your SMO strategies, you’ll have set up a publishing schedule for new content, have concepts and content ready to publish, and have one or more people replying to comments and questions from your fans and followers.

Social networks like Facebook and Twitter prioritise content with multimedia, so in this context, you’ll have a higher engagement rate with video content versus text-only posts.

Remember that such platforms won’t display all your content in each fan or follower’s newsfeed by default. But they’ll likely display content with streaming videos attached to posts.

9. Streaming Videos Are Easy To Share

Online video-sharing platforms like YouTube and Vimeo make it super easy to share content. You only need to click or tap a couple of options to share video content to your social media feeds or have code you can embed into your website.

As you can imagine, that’s advantageous for you as a business owner because your target audience will also find it simple to share your content online – especially if you successfully create some awesome viral videos!

10. Your Videos Can Educate Customers

One of the best ways to attract new customers is by educating them rather than doing the whole “hard sell” thing with them.

Your brand sells products and services that solve specific problems, so it’s worth considering how to educate your customers to resolve those pain points.

Online video content is an excellent way to teach your target audience how they can make their lives easier. You don’t even need to talk about what you sell or promote anything, as you can include product or service URLs in your video description.

The key is to make your brand memorable in their minds, and educational videos are excellent ways to achieve those goals.

11. You’ll Boost Your Industry Clout

It might seem like a strange or even bold claim to make, but creating and sharing streaming video content with your target audience can help boost your industry clout!

Video content helps brands like yours establish themselves as thought leaders and experts, meaning it can turn your brand into a dominant player in the market.

Of course, you have to create the right video content for that to happen. But, as mentioned earlier, educational videos and case studies are two ways to engage with people and thus show them that you’re a brand they can trust.

12. Perfect For Mobile Consumption

It’s no secret that most people go online using mobile devices like smartphones and tablets. They are portable, powerful and convenient ways for folks to use the Internet and interact with one another on a virtual level.

As mentioned earlier in this article, over 41 million people watch YouTube videos, most of whom do so on mobile devices.

Streaming video content is perfect for consumption on smartphones and tablets, and that fact alone makes it a great way to target your audience while they’re on the go.

13. Essential For Digital Marketing Campaigns

Streaming video content is an integral part of any digital marketing campaign these days, so it makes sense to embrace the video revolution and grow your business to stratospheric levels!

Videos can help you explain to customers who you are and what you do, making your brand more human and less corporate.

14. You’ll Enjoy A Better ROI

As a business owner and likely someone that plays an active role in your marketing campaigns, you’re probably used to low ROI (return on investment) figures for various aspects of your strategies.

Did you know that online videos offer some of the highest ROI figures compared to other media?

15. Videos Have The Power To Evoke Emotions

Last, but not least, it’s worth remembering that streaming videos shared and promoted by your brand can have the power to evoke emotions in your target audience.

A prime example is the annual John Lewis Christmas ads that get shared on both streaming video platforms and television!

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