AO World have reported in the four months to the end of July UK sales soared by 58.9% to £401.3m and saw a rapid increase for online electrical sales during the lockdown.
The group said that the move to internet shopping during the lockdown period was “structural,” whilst Germany’s sales nearly doubled by 91.5% to €74.3m.
John Roberts, founder and chief executive of AO World said, “Despite stores reopening, we are experiencing sustained momentum as customers continue to choose AO.
“This reaffirms our belief that this is a structural shift in demand where customers have found a better way to shop the category with AO.”
The group added, “We remain cognisant of the significant level of economic and customer uncertainty driven by both Covid-19 and the prospect of Brexit in December and the impact this may have on demand for electricals in the medium-term.”
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