According to Reuters sources, Amazon.com is in talks with some of Europe’s top insurance firms to see if they would contribute products to a UK price comparison website.
While it was not immediately clear what type of insurance would be sold on any Amazon site, home and motor policies are popular sellers on existing UK price comparison sites.
The industry sources declined to be named as the talks are confidential. Amazon declined to comment.
An Amazon price comparison website for insurance products would be a potential challenge to existing UK sites given the U.S. company’s cutting-edge technology, reach and loyal customer base.
Google had also launched a financial services comparison site in the UK earlier but shut it down after only a year due to low traffic.