Would you have your online ordered delivered by drone?
Amazon has managed to make its first successful delivery service by drone in the UK.
The package safely arrived in Cambridge, 13 minutes after the order was placed.
The delivery was a test for the Amazon Air Service, the delivery took place on 7 December but was only revealed on the 14 December.
The Cambridge fulfilment centre is home to the drones, once the package is ordered and on board the device, it then travels along an automated track to the launch area.
After the drones have the guidance of GPS but fly completely autonomously.
The drones can carry items up to 2.7kg (5lbs) in weight.
The aim for Amazon’s Air Service is to ensure all orders made with them are delivered within 30 minutes.
The trial will become available to even more customers living close to the warehouse in the coming months.
Natalie Berg, an analyst at Planet Retail said: “This is a marketing coup for Amazon,”
“The real significance here is the impact it has on shopper expectations.”
“Last year, same-day delivery was considered impressive; now it’s all about 13-minute lead times.”
“Over the past few years, we’ve seen a proliferation in delivery options as retailers scramble to cater to changing shopping habits.”
“Fulfilment has become a firm battleground in retail and the most successful retailers today are those who can deliver products to shoppers in the quickest, most convenient and economical way.”
“Drone delivery is another string to Amazon’s bow, but it’s certainly not an industry game changer.”
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