Retailers and consumers alike cannot afford unreliable supply chains this festive season, with 36 million packages expected to be delivered the week before Christmas (18th – 24th December) in the UK, according to new data from Censuswide.
With pressure mounting to meet consumer needs to deliver gifts to friends and family by Christmas, businesses are feeling more than just the pinch. In the current economic climate, retailers cannot fall short to supply chain nightmares which can cause delivery delays, shake consumer loyalty, and in turn affect businesses’ bottomline.
Emma Sutton, Chief Experience Officer, EMEA Business Transformation at Oracle, said, “We’re in the run up to big city spending and huge delivery volumes during the festive season, with 36 million packages set to be delivered in our capital alone.
“However, supply chain disruption can taint the Christmas cheer if consumers are let down by brands who fail to deliver the right inventory at the time promised.
“As businesses look to recover after a turbulent 12 months, losing consumer loyalty is one thing they cannot afford. It is key that retailers plan for disruptions and leverage technology to get ahead of issues, instead of waiting for a supply chain nightmare to hijack the customer experience.
“With integrated supply chain solutions – planning, manufacturing, warehouse management, transportation management – on the same data model as e-commerce, finance, and HR applications, retailers can increase supply chain agility, automation, and insights to stay ahead of disruptions and efficiently meet and exceed customer expectations.”