While white label marketing has been around for quite some time, it’s only been recently that its use has become rather popular. But as with all new trends, a certain degree of mystery surrounds white label marketing. So, my task here is to demystify the concept to help you, dear readers, decide whether or not you might want to utilize this alternative to in-house marketing.
What is white label marketing?
First, let’s start off by defining what it is. Basically, white label marketing happens when a company provides a marketing service to a client. The client is then allowed to rebrand the service to make it appear as though they themselves provided it. These services include everything from search engine marketing, search engine optimization, digital branding, link building, website development, and so on.
Why should I opt for it?
Well, for one, it’s a hard fact that not all of us are as skilled as we want to be at certain tasks. There will always be people who are more capable than us. It’s for these types of scenarios that we need to hire people who are truly skilled in order to perform the marketing services for us. And depending on the white label marketing service provider that you forge a working relationship with, you can get a lot of value from the partnership.
Cost-cutting is one apparent advantage to making use of white label marketing. You basically only pay for what you get, when you need it. There’s no need to pay a salary on a regular basis. Not only that, but agencies that offer white label marketing services charge less than full-time expert executives.
Another advantage you can derive from hiring a white label team over a single expert executive is that you are able to have more brains to brainstorm with. A team is usually composed of several specialists, so each member is able to truly focus on a single aspect of digital marketing.
This translates to far more efficient productivity versus a single expert who has to become a jack-of-all-trades, since the expert has a higher tendency for error because he’s spread too thinly. With more people dedicated to production, you can also guarantee that a particular task is going to be accomplished much quicker versus when a single expert works on it.
Because of this enhanced productivity, clients can easily meet the demands given to them by their own clients. Basically, everyone ends up happy because demands are met. This is especially true if your white label marketing partner is able to churn out quality output consistently.
Having other experts do your work for you may not sit well with some conservative people. But the fact remains that it’s still better to have experts augment the areas where you find yourself lacking rather than to end up with dissatisfied clients. And well, the key thing that you’re actually investing in here is your reputation.