Unique findings from the Naked Wines 10 Year Anniversary data reveal Britain’s Top 10 most popular grapes and predicts the stars of the future.
The key findings from a store of digital wine data collected over 10 years from the country’s largest online community of wine drinkers reveals the UK has a surprisingly sophisticated and cosmopolitan palate, seeking innovation and constantly setting new trends in wine.
The top 10 wine highlights from 10 years of Naked Wines include:
- A taste for Prosecco peaked in 2016 and has fallen 26% since then
- Drinkers rate sauvignon blanc as their favourite grape followed by tempranillo
- The much maligned chardonnay remains a top grape ranking third in the UK’s top 10 grapes
- Fiano is the star grape to watch over the next 10 years enjoying a surge in interest
- Within the past decade, backing for UK vineyards has risen exponentially and looks set to continue strong growth
- France, Italy and South Africa are the top three most popular regions
- More recently wine from Greece, Hungary and Austria have made a dramatic comeback amongst the UK’s most sought after wines
- UK Angels now invest in 129 independent winemakers around the world, up from 30 in 2008
- Buying wine by iPhone has increased 316% since 2014
- The most popular time of day to buy wine is 15:10 in the afternoon, an hour later than 2008
Naked Wines started business in December 2008 in the eye of the post crisis storm – a year when champagne sales crashed 23% – but has gone from strength-to-strength in the ensuing decade. Over that time its unique online business model has gathered an enormous database of wine trends from a loyal customer base worldwide, which now exceeds 400,000 wine drinkers.
The Naked model is unlike any other. Its customers, called Angels, subscribe monthly to an online platform where they order wine from Naked’s network of independent wine growers, enjoying discounts on their orders and the opportunity to get to know wine growers directly via the online network.