Today Tandem Bank announces that it has reached 250,000 customers across its cashback credit card, fixed term savers and account aggregating banking app. This news comes just two months after the bank hit the 100,000 customer mark, accelerating their growth ahead of internal targets and that of their competitors. Millennial holidaymakers are capitalising on the fee free spending overseas offered by Tandem’s cashback credit card on holiday this summer and have spent across a total of 158 countries on their travels, from Britain to Botswana. They are also are making use of the fixed savers’ competitive interest rates to set money aside for the future.
With these market leading financial products and an advanced banking app that offers customers a 360° view of their finances Tandem are now looking to grow their suite of services with a new card and mortgage products. The Tandem App aggregates all of customers’ accounts, which not only allows them to view everything in one place, but also lets Tandem use this financial data to tailor product offerings to their specific financial situation. This way their products fit customers like a glove.
Ricky Knox, Tandem CEO, says, “We’re really excited to see what we can do with personalisation as we start helping more and more people manage their money better and launching new products. We’ve now got 250,000 customers and every single one is different. The future of banking is going to be about knowing your customers and offering them products and services that work for them. It’s also where you start saving them a whole lot of hassle and stress, which is why we started Tandem in the first place.”
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