Superdrug has announced they are ‘freezing an additional 5,000’ of the most popular items amid the cost of living crisis

As part of its ongoing commitment to supporting shoppers through the cost-of-living crisis, Superdrug today announced it is freezing an additional 5,000 of the most popular beauty items until the end of the year to make everyday beauty affordable for shoppers.

The high street giant has already frozen the price of over 130 own brand favourites across its stores to help shoppers cope with rising inflation costs. Today’s price freeze includes big name cosmetics from Maybelline, Rimmel, Revolution, e.l.f, NYX PMU, to smaller and exclusive brands including Bourjois, Revolution Pro and Juvias Place as well as newly launched cosmetic brands 3ina, Urban Decay and Milani.

Simon Comins, Chief Commercial Officer at Superdrug said, “When it comes to cosmetics, our customers rely on us to bring them the newest must-have trending products.

“We’ve seen that consumers are finding a way to navigate the current economic climate and are looking for great value and recommendations on how to shop smarter and more cost-effectively during this time. By taking this next step with our price freeze we hope that our customers can purchase items that provide them with a little happiness and escapism, with the knowledge that our prices won’t change.”

Superdrug’s latest commitment to offering customers the best value on the high-street is in addition to several other cost saving initiatives already in place. These include Feel Good Friday’s, Superdrug’s exclusive Health & Beautycard member deals, Star Buys, weekly market-leading prices on selected products available to all customers and Treat Thursday’s, exclusive offers.

Superdrug also offers a 100% happiness guarantee, whereby if customers are not 100% happy with their Superdrug Own Brand product they will refund their money, along with a 25% discount off their next own brand purchase. In addition, the retailer has implemented several discounts to help staff, and their families, reduce everyday spending.

Megan Potter, Trading Director at Superdrug said, “We’re committed to supporting shoppers and colleagues in every way we can. We know our shoppers will be looking to purchase cosmetics in the lead up to Halloween and Christmas and so have taken the decision to freeze prices across all 5000 cosmetic SKUs until the end of the year in a promise to our customers that prices will not rise during this time.”