Apple Watch remains the most popular in the category
A new report by market analysts International Data Corporation (IDC) shows huge decline of smartwatch shipments, 51.6 per cent year on year.
The iconic Apple Watch remained at the top spot shipping just over one million units in just the third quarter of 2016 (July-September).
During this exact same period in 2015, it shipped 3.9m. Of all the five leading brands only Garmin showed growth, although overall numbers declined.
Experts have argued however that this was a period before new versions of the wearable tech was released.
Jitesh Ubrani of IDC, told the BBC: “It has become evident that, at present, smartwatches are not for everyone.”
“Having a clear purpose and use case is paramount, hence many vendors are focusing on fitness due to its simplicity.”
Apple’s latest model of the smartwatch has been presented as more of a fitness device rather than a fashion accessory, it also recently discontinued its gold edition last month which sold for a whopping $10,000 (£8,000).
The latest product can track your swimming activity and as well as this Apple have partnered with Nike for a very special edition which will be released this coming Friday 28th October.
It is thought that the tech giant’s face huge competition from the traditional watchmakers.
Industry analyst Ben Wood from CCS Insight told the BBC: “We actually believe the growing number of so-called smart analogue watches are where the main action will be in 2017, particularly as well-established watch brands like Fossil increase the number of smarter models they offer though traditional watch retail channels,”