Home Business Insights & Advice Six practical ways to make your business stand out this christmas

Six practical ways to make your business stand out this christmas

by Sarah Dunsby
16th Oct 23 1:21 pm

Christmas is only a few short months away, and it’s a holiday everyone wants to be prepared for. That doesn’t just apply to individual people. Businesses will also need to be prepared, especially if they want to take advantage of the increased spending over the holiday season.

You’ll need to make your business stand out this Christmas if you want to make a decent number of sales.

As obvious as that is, it’s not something many entrepreneurs find easy. You shouldn’t have to struggle too much with it, however. Instead, it could be much easier than you’d think. A few practical strategies will all help with this.

By taking advantage of them, you should see:

  • More sales during the holiday season
  • Increased brand visibility
  • A larger year-round customer base
  • Better brand loyalty

But, how do you actually get these benefits? By putting the time and effort into the right strategies, you shouldn’t have much of a problem with this. It could be much easier than you’d think, though you’ll still need to be prepared to put the time and effort into it.

Make your business stand out this christmas: Six practical strategies

1. Offer holiday incentives

During the holiday season, you’ll need to give potential customers a reason to buy from you. They’ll need an incentive to choose you instead of your competitors. There are quite a few ways you can give them this incentive.

Buy-one-get-one-frees, discounted products, free shipping, and similar options can all be worth it. While that’ll mean you’ll make less of a profit per product, the increase in sales should make it more than worth it.

With how much of an impact this can have on your business and overall revenue, it can be more than worth putting the time and effort into.

2. Plan out promotions and sales

The holiday season naturally means there’ll be quite a few sales and promotions going on. Customers expect them, and your competitors will already have theirs planned out. You’ll need to plan yours out, too. That goes beyond simply deciding on any discounts or incentives you want to give out.

You’ll need to think of your supply chain while you’re at it. Plan to see a boost in sales for the products you’re promoting and discounting. Make sure you have enough of them in stock for this. You wouldn’t want to miss out on quite a few sales simply because you don’t have enough of them on-hand.

3. Send out holiday cards

Holiday cards can be a great way to thank loyal customers and clients for doing business with you during the year. As minor as this seems, it makes more of an impression than you’d think. It shows your customer base you care about them, making it more than worth putting the time and effort into.

Thankfully, this shouldn’t have to be as complicated as you could think. It’ll only take a few short hours to design your holiday cards. After that, it’s as simple as contacting an online printer and getting them printed out. Once you have them on-hand, you can send them out to your customers.

You’ll end up improving your brand loyalty because of it.

4. Invest in paid social

In the lead-up to Christmas, it’s worth starting to advertise on social media platforms and highlighting any products or services you’re offering for it. You should already be posting on social media, but it’s also worth focusing on paid advertising, too. It could lead to you generating more sales than you’d think.

As soon as you’ve figured out your holiday incentives, promotions, and sales, it’s worth advertising. Focus on the platforms your target demographic is on most, and you’ll generate more and more interest than you’d expect. It’ll get them excited for the sales even before the sales and promotions even start.

While you’ll naturally need to spend some money on this, you’ll end up generating quite a bit on it, giving you a great return on investment.

5. Do your keyword research

Keywords play a significant role in your online visibility, and you should already be putting some time and effort into them. They feed into your search engine optimisation (SEO) strategy, and will often be a core part of it. While you’ll already have planned out many of your keywords, it’s worth looking into some Christmas-related ones.

You could find that many of the online searches related to your niche could be related to the holidays, such as ‘Christmas sales.’ It’s worth putting some time and effort into your keyword research and making sure you rank for the most relevant keywords. It’ll take some time and effort to do this, but it’s worth it.

Since SEO can take a little while to kick in, it’s worth starting on this relatively early.

6. Launch campaigns early

Even though Christmas is still a little while away, it doesn’t mean you should put off getting prepared for it. Quite the opposite. You might need to start launching your campaigns relatively soon. Launching them early means you’ll start building awareness and interest in your business’ holiday deals relatively quickly.

Quite a few people might already be trying to get their holiday shopping out of the way. It could be worth targeting these early shoppers so they choose your business instead of others. At the same time, last-minute shoppers will have you in the back of their mind.

You’ll get the best of both worlds because of it. Start early, and you’ll see the benefits.

Make your business stand out this christmas: Wrapping up

You’ll need to make your business stand out this Christmas if you want to see a bump in your sales and increased brand visibility. You’ve no reason not to put the time and effort into it. While you might think it’ll be a complicated process, it shouldn’t have to be that way.

Instead, it could be simpler than you’d expect. Be practical and focus on the right strategies, and you’ll have no problem getting there.

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