Home Business Insights & Advice Product photography: Why is it so important?

Product photography: Why is it so important?

by Sponsored Content
29th Aug 22 1:48 pm

Your company needs to have professionally taken product photos because they will help you to sell your products online. Good product photos can make your products look more appealing to potential buyers and can help you to stand out from the competition. Professional product photos

will also help to build trust with potential buyers, which can lead to more sales.

If you’re looking to showcase your products in the best light, then professional product photography is a must. Product photos can make or break a sale, so it’s important to have high-quality images that capture the essence of your items. Professional photographers have the skill and experience to make your products look their best, and can work with you to create images that will stand out.

How to choose the correct photographer

When you’re choosing a professional photographer, there are a few things you need to keep in mind. You want someone who has experience photographing products and knows how to make them look their best. For example, you will want a product photographer or still life photographer, not a portrait or wedding photographer, after all, you wouldn’t employ your plumber to do your electrics, you need a specialist. Using their experience they should be able to work with you to create the type of image you’re looking for. Howlett Photography is a great example of a high end still life and product photographer

Product photography is all about capturing the essence of the product. The photographer needs to understand the product and be able to capture its features and benefits in a way that will appeal to the customer. They also need to be able to create images that are consistent with your branding and style.

A professional still-life photographer will have the necessary equipment and skills to produce high-quality images that will help you sell your products. They will also have a good understanding of marketing and how images can be used to promote a product.

What information does a photographer need

Product photographers need specific details in order to capture the product in the best way possible. Some things that they need to know to include the dimensions of the product, what colours it is available in, what materials it is made of, and any special features or details about the product. Additionally, they may need information about the target audience for the product and any existing marketing materials or branding that needs to be incorporated into the photos. By providing all of this information, the photographer can create photos that accurately represent the product and its appeal to consumers.

When you are working with your chosen photographer, it is important to provide them with as much information as possible. This will help to ensure that you get the best product photos possible. Some of the things that a product photographer needs include:

  • A clear understanding of the product
  • How the images will be used
  • Product dimensions
  • A brief or mood board or examples of the type of photography you like
  • Product colors and details
  • Any special features or details about the product

By providing this information, you can help the photographer to capture the essence of your product in photographs. The better they understand your product, the better they will be able to photograph it.


A professional still-life photographer is someone who has a deep understanding of the technical and aesthetic aspects of the craft. They can create beautiful and evocative images using still objects as their subjects.

Still life photography can be a very lucrative business, but it takes a lot of hard work and dedication to become successful so you will need to budget accordingly. A professional still-life photographer must have a strong portfolio of stunning images, as well as the ability to market themselves effectively.

Before choosing the right photographer for you be sure to browse the portfolios and previous clients to check they have the required skill set.

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