Playtech is considered to be the creator of virtual gambling. They specialized in developing games and software for gaming clubs. “In 2001 the company launched its first online casino product, which marked the beginning of the development of a separate entertainment industry in the online sector. The developers offered users the opportunity to play roulette online for real money,” say experts from the popular iGaming platform BetB2B.
Online casinos have gained enormous popularity and are attracting more and more players every year. Other companies realized the benefits of virtual gambling. The number of software developers for gambling for money began to increase rapidly.
According to research, approximately 1.6 billion people currently engage in online gambling. 4.2 billion gamble at least once a year. This means that 26% of the world’s population is interested in such entertainment online! Interestingly, according to analysts, the global income of the iGaming industry will exceed $100 billion over the next five years.
A report from the European Gaming and Betting Association found that 16.5 million Europeans bet on something during the year. Interestingly, of all countries, Sweden has the majority of gambling activity online – almost 60%. The UK is one of the largest markets in the world – 34% of the European market. According to UKGC research reports, 47% of surveyed residents of this country gambled during the month, of which 21% did so online.
As we can see, world statistics indicate that online casinos are very popular. How do they attract clients?
BetB2B: What attracts audiences to online casinos?
The attractiveness of online casinos as a business is rapidly increasing. At the same time, for a successful gambling project, it is necessary to understand the audience, what they like and what they pay attention to.
One of the undeniable advantages of online casinos is their accessibility. You no longer need to plan trips to the casino or adhere to its opening hours. With an online casino, the gaming floor is just a few clicks away, accessible from the player’s computer, smartphone or tablet. Whether it’s lunchtime or relaxation, your favorite games are available 24 hours a day, providing flexibility that traditional casinos simply can’t match.
Diverse selection of games
Online casinos boast extensive libraries. There’s everything from classic slots and table games to live dealer games and unique offers that are only available online. With such a wide selection, players will never run out of options.
Attractive bonuses and promotions
One of the distinctive features of online casinos is their generous bonus offers and promotions. These include welcome bonuses, replenishment bonuses, free spins, and loyalty programs. Such incentives not only increase the initial bankroll, but also increase the playing time and increase the chances of winning. While traditional casinos may offer free drinks or food, online websites provide direct cash incentives, allowing players to get more value for their money.
Innovative features and technologies
Online casinos are almost the first to use advances and innovations to improve the gambling experience. Whether it’s live dealer games, virtual reality slots that transport players into immersive worlds, or gambling loyalty programs that add an extra layer of excitement, online platforms are constantly evolving. They guarantee that players will definitely find new and interesting offers here.
BetB2B: How to create your own successful online casino project?
Considering all the advantages of the market, it is not surprising why current or potential businessmen want to open an online casino? Due to its popularity, according to various estimates, the global online gambling market will reach $153 billion by 2030. What should you consider when launching a successful online casino? BetB2B has developed a number of important priorities.
Targeting a youth audience
The emergence of online casinos has attracted the attention of more tech-savvy, savvy younger audiences such as millennials and Gen Z. However, to retain these players, online casinos must work hard. It is important to find a balance between engaging content and profitable gambling.
The younger generation prefers video games and streams that include elements of reality and competition. This is where online casino operators will have to get creative to attract this target audience. For example, BetB2B provides its customers to expand their existing sports betting portfolio. In order to remain relevant and attract a young audience, operators constantly need to update this content, adding different leagues and events to it. This is very important to maintain competitiveness and attract young players.
Ease of payment in various ways
BetB2B specialists focus on the ease and speed of the process of replenishing accounts and withdrawing funds for players. To achieve this, the online casino must provide secure and flexible payment methods available in different regions. The BetB2B platform offers a wide range of payment methods: credit cards, bank transfers, e-wallets, mobile payments, e-currency exchangers, payment systems, cryptocurrency, e-vouchers and other methods. This ensures convenience, accessibility of payment and receipt of winnings for players in all parts of the world.
Can be used on multiple devices
iGaming provides players with a fast, secure and convenient gambling experience available on mobile devices. This allows you to play online casinos anywhere via mobile apps. This is why many players prefer to use mobile devices to participate in gambling. They provide constant internet access and convenient betting options available 24/7. Therefore, it is important to provide players with a variety of access options, including desktop computers, simplified websites, mobile applications and other means to meet their needs.
How to attract new players to participate in online casinos and not lose existing clients
In the online casino industry, where competition is enormous, it is important not only to attract new players, but also to retain existing ones. Online casino operators use various marketing tactics and strategies to maintain this balance.
Offer updated and dynamic content
The operation of an online casino should be structured in such a way as to take into account the interests of each player and offer content that suits their preferences. However, we should not forget that individuality does not always mean popularity. Therefore, the casino strategy should include not only well-known games and services, but also those options that attract the target audience. For example, in Asia, players enjoy games such as sic-bo and baccarat, as well as skill-based games such as fishing and hunting. In addition, they prefer to play games with live dealers who speak their native language. These preferences of Asian players are distinctive features of the region, and a successful online casino must accommodate them.
Bonuses are an important incentive for players
Since each market is unique, the bonus strategy must be tailored to suit its specifics. The BetB2B bonus system is designed to include, in addition to well-known and popular offers such as cashback and loyalty programs, those that are most beneficial for each individual player: for example, bonuses for registering a new account and initial deposit. The company also provides a variety of gaming elements such as multi-level challenges, tournaments, challenges, leaderboards and task-based achievements.
BetB2B experts note that using modern segmentation and targeting, it is possible to create individual bonuses targeted at specific markets and players. This bonus system is part of a ready-made casino solution from BetB2B.
The solution is compatible with various devices and provides reliable reporting, which allows you to analyze in detail the activity of players and the movement of funds.
Of course, security is one of the most fundamental aspects for an online casino. If players do not feel secure, they will avoid such casino websites. It is important to always remember that cybersecurity threats emerge almost daily. Perhaps one solution to this problem could be the use of blockchain technology.
Blockchain is an innovative technology that can significantly enhance security in online casinos, and it is used by BetB2B. It provides a secure way to record transactions and data, protecting them from hacking and manipulation. When personal data and financial transactions are protected through transparency and high levels of security, it certainly helps to increase players’ trust in the casino.
So, by the end of 2023 we can expect a wider use of new technologies that expand the boundaries of the gambling sector. For example, online casinos with VR and augmented reality support will become part of the technological revolution in online gambling. This further popularizes online casinos around the world. And practical advice from the BetB2B team will make it more reliable and stable.
Please play responsibly. For more information and advice visit https://www.begambleaware.org