Today, worldwide technology company HMD Global, the home of Nokia phones has announced the appointment of Sweetshop Media to oversee Nokia Mobile UK’s digital marketing and brand creative strategy.
London-based, Sweetshop, an integrated marketing and creative agency, will deliver a full social, content and digital remit consisting of strategic services (social strategy, content ideation) alongside tactical execution. This includes: social media management, content creation and programmatic advertising.
Sweetshop has been tasked with helping Nokia Mobile engage new and existing audiences in an authentic and relatable way, whilst raising awareness about its vast portfolio of feature phones and smartphones.
Nokia Mobile is a Finnish telecoms company, which helped pioneer and popularise mobile phone technology. With a range of smartphones and underpinning network technology, it is also a global leader in the development of 5G.
Sweetshop won the contract following a 3-way competitive pitch, against some of the marketing industries current heavyweights.
The agency kicked off activity with social and programmatic activity which boosted sales revenue by 11x, increasing advertising ROI by 65%. This was all over the course of the first lockdown, during such economic uncertainty these results are unprecedented.
Lisa Higgins, HMD’s Head of Marketing for Nokia Mobile UK says: “Sweetshop has been a fundamental appointment for our UK marketing department. During lockdown, behind the scenes they’ve been instrumental in making the Nokia Mobile UK account the top-performing account globally for engagement and interactions. In terms of engagement factor, they have delivered some of the best digital content that we’ve seen for a long time. Alongside the digital strategy the team have also implemented a thorough programmatic strategy, during lockdown this has resulted in an 11x ROI.”
Angus Imlach, CEO, Sweetshop says, “The word iconic is used too much, yet Nokia is a brand that people know worldwide. Having the opportunity to excite and inspire the next generation about this technology powerhouse is an exciting prospect. As an agency we’ve all grown up with Nokia in our lives, so naturally we jumped at the chance to work on this. Nokia is a household name in the UK and culturally we want to help them connect to new and younger audiences and immerse the brand back into the fabric of British society.”
Sweetshop Creative Director, Morley Dave added, “We can’t wait to start implementing some of our longer-range ideas and strategies across the Nokia Mobile UK accounts over the coming months. There’s so much great nostalgia and romanticism with a brand like Nokia, yet as well as their classic and reimagined feature phones, they have some fantastic new smartphones out there that not many people currently know about. We can’t wait to shout about them and give Nokia Mobile a new lick of their iconic blue paint!”
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