Home Business NewsBusinessBusiness Growth NewsNaked Wines shares rise by 25%

Naked Wines share is soaring after they have revealed a new strategic plan to return online sales to growth and boost revenues and shares shot up by almost a quarter.

Over the past three years, shares have plummeted by more than 75% and in 2024 Naked Wines said they have started to see improvements as the company reduced stock levels amid a restructuring process.

Chief executive Rodrigo Maza said: โ€œA year ago, I made a commitment to deliver real value to all our stakeholders.

โ€œWe now have a powerful plan that fulfils that promise, as we deliver on full-year 2025 guidance even in the face of challenging market conditions.

โ€œWe will look to commence distributions, unlock capital from surplus inventory, double down on serving our most valuable members, and transform how we attract and retain new customers.โ€

Jefferies equity analyst Andrew Wade said, โ€œWhile there is plenty of detail to be worked through here, it is encouraging to see Naked committing to significant cash returns, a substantial sustainable Ebitda and a longer-term growth agenda.โ€

On Thursday morning shares were 25% higher at 78.9p.

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