Measure Protocol, a blockchain-powered marketplace for person-based data, has partnered with leading market research companies and brands from around the globe to put blockchain technology into operation. The innovative pilot program will reveal how blockchain works on a practical level from both the market research industry and respondent perspective, as well as its impacts on engagement, quality, consumer trust, and transparency.
Owen Hanks, CEO of Measure Protocol said, “There’s a vast amount of talk surrounding blockchain, but very few practical implementations.
“With this pilot program we set out to change that by partnering with some of the most forward-thinking companies in the market research space, while also allowing consumers to easily participate.”
The pilot program gives partner companies a chance to engage in a blockchain initiative and gain a hands-on understanding of how to operate with a system like Measure, while gleaning important data on consumer behavior and engagement in this environment. Consumers, with no need to have any background knowledge of blockchain, can easily join via a mobile app to engage in the program and own their own data.
Measure Protocol created this pilot program to provide the market research industry with an opportunity to engage in real-world applications of blockchain technology.
Results promise to provide:
1.Demystify how to operate survey outreach with a blockchain protocol and a step-by-step unveiling of what this workflow involves
2.Information on how users and respondents behave in a blockchain-powered survey ecosystem
3.Ability for program participants to ascertain the potential of working with blockchain in the future
4.Insights into consumer attitudes and opinions toward the importance of privacy, data sovereignty, and transparency
As part of the pilot, a number of consumers will be able to download an early version of the Measure app (MSR). Directly within the app, they can register an account, provide profile and data sharing options, receive offers to participate in surveys, enable passive data sharing, and redeem rewards. Over the pilot period, consumers will be incentivized to participate in various data jobs and provide their feedback on the marketplace dynamics. Results from the program are anticipated in early Q2.
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