Home Business NewsBusinessBanking News Lloyds Bank backs Incubeta with growth strategy

Lloyds Bank backs Incubeta with growth strategy

by LLB Finance Reporter
3rd Nov 21 1:43 pm

A London-based international digital company, incorporating a team of experts in marketing, technology, data and creative, is set to expand further following funding from Lloyds Bank to support its growth strategy.

Present in 15 countries with 18 offices worldwide, Incubeta is a market leading specialist that can unlock and amplify business growth potential through bespoke localised digital solutions with global expertise. Incubeta puts the ownership and control of the customer experience in the hands of the client, working with leading brands such as Google, Marks & Spencer, Netflix, Zolando and L’Oréal.

Banking partner Lloyds Bank has backed Incubeta with a £15m finance package to support its growth strategy, which has included recent acquisitions of Maze-One and Panalysis.

Maze-One is a specialist marketplace agency headquartered in the Netherlands. Incubeta will accelerate the agency’s strategy and sees marketplaces as an important growth channel in the digital landscape. Maze-One’s skills and know-how will be leveraged to assist leading retailers to build marketplace capability, and enable advertisers to maximise product and service distribution across Amazon and other platforms.

The second acquisition, Panalysis, is an Australian analytics company based in Sydney. The Panalysis skills, experience and client base will accelerate the already successful Incubeta Australian digital media business.

Established in 2011, Incubeta has a current annual turnover of around £200m and a global team of multi-skilled experts of more than 500 people.

Lars Lehne, Group CEO at Incubeta, said: “With Lloyds Bank we’ve found the strong and trusted partner that is needed when accelerating on expansion and international growth. We’re delighted to have Lloyds Bank backing us in our acquisition-led growth strategy, becoming the ultimate, reliable and trusted partner for our clients, providing the most innovative and complete offering.”

Declan Mulcahy, London sector head of Technology, Media & Telecoms at Lloyds Bank, added: “The strength of the service Incubeta offers is reflected in the array of household names it has on its books. We’re excited to be by the side of this ambitious team to help underpin the company’s acquisition-led growth strategy, which is expanding its customer base and enhancing its reputation as a global leader in digital marketing.”

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