Home Business Insights & Advice Importance of custom packaging for UK businesses

Importance of custom packaging for UK businesses

by Sarah Dunsby
2nd Sep 22 2:51 pm

Custom packaging is the new trend among businesses in the UK to make customers aware of the respective brands. Unlike standard packaging, which is mass-produced and designed to meet the needs of a wide range of products, custom packaging is made to order according to the specific requirements of the product and customer. This type of packaging can be used for a variety of products, including food, cosmetics, electronics, and more. Custom packaging often includes special features such as customised colours, logos, and designs that help to make the product stand out from the competition. In addition, it can also be used to protect delicate items from damage during shipping or storage. While custom packaging typically costs more than standard packaging, it can be an essential part of successfully marketing and selling a product in the UK.

In addition to custom packaging, including printed labels can further enhance brand visibility and product information, contributing to a more attractive and professional presentation. The NPP Group UK is one of the leading innovators when it comes to customised packing for businesses in the UK.

Reasons why businesses are opting for custom packaging

Here are a few reasons why custom packaging has become a crucial marketing strategy among UK business owners:

1. Increases brand awareness

Your packaging is often the first thing that potential customers see when they come across your product, so it’s important to make sure that it makes a good impression. Custom packaging can help to increase brand recognition by making your product stand out from the competition. It can build awareness of your brand by conveying a sense of quality and style. Moreover, custom packaging can be used to support marketing campaigns and promote special offers. By investing in custom packaging, you can ensure that your product makes a lasting impression on potential customers.

2. Protects the product from getting damaged

Custom packaging has become an important part of the product development process in the UK. It not only helps to protect your product from damage, but it can also serve as a marketing tool. When done correctly, custom packaging can help to differentiate your product from the competition and make it more attractive to potential customers. The key is to work with an experienced packaging company that understands your specific needs. With their help, you can create a custom packaging solution that will ensure your product arrives safely at its destination and stands out from the crowd.

3. Provides a better customer experience

Good packaging can make all the difference when it comes to customer satisfaction. First impressions are everything, and if a product arrives in damaged or poorly made packaging, it will reflect poorly on the quality of the product itself. Custom packaging can avoid this problem by ensuring that products are well protected and that they arrive in pristine condition. Additionally, custom packaging can be designed to enhance the overall experience of opening and using a product. By using high-quality materials and interesting designs, this type of packaging can make unboxing a product an exciting and memorable event.

4. Increases brand value

In today’s competitive business environment, it is more important than ever for companies to find ways to differentiate their products from those of their rivals. One way to achieve this is through the use of custom packaging. By investing in packaging that is unique to your brand, you can effectively increase your brand’s value in the eyes of consumers. Custom packaging can also help to make your product more noticeable on store shelves and online, helping to boost sales.

Things to consider when selecting custom packaging

There are many factors to consider when selecting custom packaging for your product

  1. Type of product you are selling – Some products are more delicate than others and require special packaging to protect them from damage. Others may be more standard and can be packaged in a variety of ways.
  2. Requirements of the products – The packaging must be designed to meet the requirements of your specific product. For example, if you are shipping perishable goods, the packaging must be able to keep the product fresh during transit.
  3. Budget – Custom packaging can be costly, so it is important to consider how much you are willing to spend on the packaging before beginning the design process.
  4. Turnaround time – Depending on the complexity of the design, it can take several weeks or even months to receive your custom packaging. Be sure to factor in lead time when planning your production schedule.
  5. Brand identity – The packaging should reflect the look and feel of your brand in order to reinforce your brand identity with customers.

Packaging can make or break a sale. In the UK, customers are very discerning when it comes to product packaging. They want something that looks high-quality and represents the brand well. If your packaging doesn’t look good, they’re going to assume that the product inside isn’t worth their time either. Therefore, if you want to make a good first impression on your target customers, make sure you spend on custom packaging. It can make a difference to your brand’s value and you may see more customers buying your products.


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