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Home Insights & AdviceHydrogen gains more traction as the energy industry’s next big opportunity

Hydrogen gains more traction as the energy industry’s next big opportunity

by Sarah Dunsby
15th Apr 25 10:35 am

Hydrogen is rapidly gaining traction as the energy industry’s game-changing carrier, with its ability to offer a cleaner, more adaptable alternative to traditional fuels. But its true potential requires overcoming challenges in production, storage, and market development. Governments are outlining ambitious roadmaps, but questions remain about whether policies, budgets, and infrastructure can keep pace. Industry players, including energy giants like Aramco, are making the first moves to advance hydrogen technologies and foster innovation. This white paper explores hydrogen’s promise, the market’s current dynamics and future growth, and the critical role Aramco plays in building the hydrogen value chain for a sustainable future.

Why hydrogen?

  1. Versatility – Hydrogen can be used in fuel cells for transportation, blended into natural gas grids, or utilized in industrial processes.
  2. Zero emissions – When produced using renewable energy (green hydrogen), it emits only water, making it a crucial tool in achieving net-zero targets.
  3. Energy storage – Hydrogen can store excess renewable energy, addressing intermittency issues in wind and solar power.

Industry interest and investment

  • Major oil and gas companies are pivoting towards hydrogen to align with carbon reduction goals.
  • Government policies worldwide are incentivizing hydrogen projects through subsidies and infrastructure development.
  • Innovative technologies like electrolyzers and hydrogen fuel cells are becoming more efficient and cost-effective.

Challenges ahead

Despite its promise, hydrogen still faces hurdles:

  • High production costs (especially green hydrogen)
  • Infrastructure limitations for transportation and storage
  • Energy efficiency compared to direct electrification

The road ahead

The hydrogen economy is expanding, with key players investing in large-scale projects and governments setting ambitious hydrogen roadmaps. As costs decrease and infrastructure improves, hydrogen is set to play a transformative role in the global energy mix.

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