Home Business Insights & Advice How to take your brand to the next level

How to take your brand to the next level

by John Saunders
15th Oct 19 10:10 am

With the changing consumer landscape, it’s important you stay relevant in your customer’s lives. The business world is fiercer than ever, which means you need to have the right tools readily available to get a step ahead of your competition. From attending marketing events to handing out personalized swag, there are plenty of ways you can reel customers in and keep them coming back for more. To take your brand to the next level, try these tactics below. You won’t regret it!

Get social

Connecting with customers on a more intimate level is extremely important. Social media has changed the ways businesses market themselves, and if you don’t have a company Instagram, Facebook, and Twitter account, you’re losing a ton of potential customers. Social media can help scale your business, and the best thing about it is that it’s free. You just need to take the time to produce engaging content in under 140 characters or a picture, and you’re good to go.

The key to using social media to grow your brand is communicating with your customer base. This means responding to comments, hosting giveaways and challenges, and providing excellent customer service. And, social media allows you to connect with a broader audience, young and old. To get your company’s social media pages up and running, try these helpful tips:

  • Post content regularly using a social media management app to post at least once a day or a few times a week
  • Respond to customer’s comments, both positive and negative
  • Create fun challenges and giveaways, such as selfies with your product or “comment and like” giveaways
  • Don’t overpost, as this can drive customers away
  • Post both photos, videos, and engaging content

Invest in promotional products

Everyone loves free stuff, even if it’s just a pencil. In a study published in the journal Marketing Science, authors Kristina Shampanier, Nina Mazar, and Dan Ariely came up with the term “zero price effect.” This simply means that when someone is offered something free, their judgment becomes clouded by a positive reaction, and they ignore options that are inherently better for them. When it comes to freebies, they are viewed more positively than something that costs money, even if it’s a valuable item that has a cost reduced by five times its original cost.

With this being said, promotional products are a great way to bring your brand to the next level. Whether you’re at a marketing event, trade show, fundraiser, or simply handing out freebies at checkout, you’ll leave a positive lasting impression on your customers. Handing away free items doesn’t have to cost your company an arm and a leg either. Whether you create custom socks with your brand’s logo on them to hand out at a charity 5k or design personalized stickers for customers to place on laptops or water bottles, you can quickly boost foot traffic in your store, which will increase your revenue.

Create email marketing campaigns

If you want to make your brand truly great, you need to connect with your customers and offer them a great experience. This can be done by creating a fun, engaging, and rewarding email marketing campaign. At first, you may think emails are outdated. However, 47 percent of consumers prefer using emails when it comes to staying in touch with the brands they love. If you’re trying to bring your brand to the next level, it’s time to hop aboard this train to bring more customers to your front door.

To create an email marketing campaign that produces results, follow these steps:

  1. Determine your audience
  2. Build an email list using an email marketing service
  3. Set goals, such as welcoming new subscribers or increasing engagement
  4. Decide on what type of email you want to send, such as a newsletter, announcement, or odder
  5. Create your campaign by writing the copy and creating a punchy and attention-grabbing email header
  6. Send your email out and make sure it is easy to convert recipients into loyal customers
  7. Measure results to determine if it was effective

Key takeaways on building your brand

Whether you run a small business or a large corporation, never underestimate the resources at your fingertips. With our world running on technology, you have plenty of ways you can bring your brand to the next level. From crafting email campaigns that convert customers to designing promotional products or using social media, using these tricks will produce results in no time.

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