Greggs has revealed that as result cost inflation “has eased” sales have jumped by more than a fifth this quarter.
Shareholders were told that in the 13 weeks to 30 September total sales increased by 20.8% and their value focused offer supported revenue at a time “when customers are looking to make their money go further.”
Across the quarter the high street bakery chain said that like-for-like growth was 14.2% which was also helped by their continued expansion.
Roisin Currie, chief executive of Greggs, told the PA news agency, “When you think about the current pressure on disposable income, people are thinking about how to get the best value.
“When someone is driving around thinking about where to pick up breakfast, we think people are coming to us because they are aware of the value on offer.
“It is £2.70 for a roll at breakfast and a hot drink, we have a similar deal at lunchtime and think these types of offers help people choose to come to Greggs when there is pressure on their finances.”