Home Business News Government launches TV advert raising awareness of ‘straightforward’ suggestions to ‘cut their energy use and bills this winter’

Government launches TV advert raising awareness of ‘straightforward’ suggestions to ‘cut their energy use and bills this winter’

by LLB Finance Reporter
27th Dec 22 1:38 pm

The government have launched a TV advert as part of their public information campaign to encourage and provide suggestions on how to cut bills and save on energy.

The government’s £18 million It All Adds Up initiative, is designed to raise “straightforward” awareness on energy bills which will appear on ITV, Channel 4, Channel 5, Sky and other television channels.

The message tells the public, “This is a 30-second ad. That’s not long, but it is long enough to do something that could save you money on your energy bills.”

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Business and energy minister Lord Callanan said, “The Government’s It All Adds Up energy saving campaign is already getting important information out to millions of households across the country, showing them simple, low and no-cost tips to cut their energy use and bills this winter.

“Simple steps can make a big difference to cutting bills, while keeping homes warm and safe, and by launching this new TV advert, even more people will be aware and the savings will keep adding up for UK households.”

Rocio Concha, the Which? director of policy and advocacy, called the campaign a “step in the right direction.”

But, Concha warned that every home is different when it comes to energy use and efficiency and the “government should do more” to help improve peoples homes.

He added, “As well as offering these quick solutions, with energy bills expected to remain high for some time, the government should do more to help people improve their home’s long term energy efficiency by supporting consumers who may struggle with the cost of measures such as insulation which can make a big difference to household bills.”

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