Fujitsu has seen over one billion dollars wiped off its company value, following ITV’s recent drama Mr Bates vs The Post Office airing.
The Japanese tech giant’s overall company value has taken a dive of $1.07 billion (£838,400,300) in just over one week, according to the Tokyo stock exchange.
The staggering loss comes as pressure intensifies on their role in the British Post Office scandal, which is seeing calls for government contracts to be reviewed.
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Stats detailing Fujitsu’s market cap reveal how since the ITV series began airing on 1 January this year, it has fallen by a staggering amount with records documenting a value of $26.96 billion (£21,213,814,158) on 10th January, compared to $27.97 billion (£22,008,545,327) on 2nd January.
Reflecting on the loss, a spokesperson for industry data platform Alt Index said, “With the spotlight back on Fujitsu, it comes as no surprise that the Japanese tech giant has seen notable losses as high as $1 billion in recent weeks.
“As pressure intensifies on Fujitsu’s role in the British Post Office scandal, it has had a direct impact on the company’s market value, with a staggering loss of $1.07 billion being recorded over an eight-day period.
“Such a dive is a reminder of how significantly the news agenda and a brand’s reputation can help or hinder when it comes to the stock market.”