Home Business Insights & Advice FTSE 250-listed Playtech partners with FashionTV for new casino gameshow

FTSE 250-listed Playtech partners with FashionTV for new casino gameshow

by Sarah Dunsby
9th Feb 24 11:20 am

Playtech, a leading iGaming technology company, has collaborated with FashionTV to unveil an exciting new casino game. The partnership aims to fuse the worlds of fashion and online gaming, creating a unique and immersive experience for players.

In this innovative venture, Playtech and FashionTV have introduced a brand-new casino game that combines cutting-edge technology with the glamour of the fashion industry. The game is set to provide players with a distinctive blend of entertainment, featuring elements inspired by the world of high fashion.

Playtech is currently one of the leading providers of the Paddy Power online casino gambling library. It supplies 35+ live dealer games, as well as over 400 video slots and classic table games. Their most popular slot series include Age of the Gods and the American Frontierland-inspired Buffalo Blitz.

FashionTV’s influence on the game’s design is evident, with sleek aesthetics, stylish graphics, and a chic ambience that reflects the brand’s iconic image. Playtech’s expertise in developing engaging and dynamic casino games seamlessly integrates with FashionTV’s flair for luxury and sophistication.

How does FashionTV mega party live work?

There are no cards involved in this live casino gameshow. The game dynamics are better aligned to something like Wheel of Fortune than blackjack or roulette. Players must wager on the next numbered segment the wheel will land on to win a multiplier worth between 5x and 30x.

There’s a quartet of additional features which can also be triggered to yield further potential prizes. Lucky DJ and Dance Floor modifiers can reveal multipliers worth either up to 80x or 120x respectively. The Laser Show feature also incorporates the glitter balls within the studio, which select random win multipliers.

Playtech is gearing up for a big 2024

The collaboration caters to a diverse audience, offering an interactive and visually captivating gaming experience. As the fashion-themed casino game makes its debut, players can anticipate a unique fusion of gaming excitement and the glamour associated with the FashionTV brand.

The partnership is a strategic move by Playtech to diversify its gaming portfolio and tap into the intersection of fashion and entertainment. By leveraging FashionTV’s brand identity, the new casino game aims to capture the attention of players seeking a one-of-a-kind experience.

Playtech is publicly listed on the London Stock Exchange and is currently part of the FTSE 250. Its share price has risen over 2% in the last month, as the development studio aims to make a big push in 2024. In 2023, Playtech’s B2B gaming revenues soared 7% year-on-year to £335m, due largely to an uplift in revenue from the North American iGaming market. New live gameshows such as the FashionTV Mega Party are designed to reach out to new iGamers in fledgling markets such as these.

In conclusion, the collaboration between Playtech and FashionTV represents a convergence of two dynamic industries—gaming and fashion. The new casino game promises a visually stunning and innovative journey for players, blending the thrill of online gaming with the allure of high fashion. As the fashion-inspired casino game takes centre stage, it underscores Playtech’s commitment to pushing boundaries and creating unique gaming experiences for a global audience.

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