Marketing is so important when you are in business. It’s what encourages potential customers towards your brand, hopefully, to make a purchase. Yet marketing is one of the most expensive parts of a business. Advert space is certainly extortionately priced and this is not even taking into consideration the cost of producing high-quality advertisements. With a bit of imagination, however, it is possible to use tools that the modern, technology-driven world has provided to do some marketing on a budget. Read through our 5 tactics for marketing your company on a budget to get some ideas.
1. Create and distribute videos
The younger generation isn’t as into TV as the older generation were. They would much rather sit and watch videos on sites such as YouTube. They seem to like their information in short bursts. Why not take advantage of this and create some videos with your brand as centre stage? If you can make your content funny or appealing in some way you are more likely to get hits and potentially go viral. This can translate into increased brand recognition amongst your potential customers.
2. Publish high-quality content
Information is also known to encourage customers to take a look at your brand. Why not have a go at publishing some content along the lines of the product or service that you provide? If you, for instance, are running a cleaning company, you could start a blog where you give your potential customers cleaning tips. It might sound counter-productive because you actually want to be the doing the cleaning for them but by encouraging them to your site with good information they will become more aware of the services that you offer. Take a look at our post looking at marketing tactics to get some more ideas.
3. Stay active on Instagram
Instagram is such a huge phenomenon but businesses very rarely use it to promote themselves. Take advantage of this free platform by showing customers jobs that you have done well or pictures of your products in use so that they can really get to know you. Instagram followers also like a story. They want to know what goes on behind the scenes in your business, so why not document your business growth? Take pictures of your new premises or new hires, for instance, or if the time comes to lease a van from Intelligent Van Leasing document that. Potential customers will love following your growth.
4. Run a contest that encourages user-generated content (UGC)
For the price of a small prize, you could get your existing customers to create some content. This has a number of benefits. Firstly, you are getting the content cheaply and secondly, it gives you a chance to have your branding plastered all over social media. Take a look at some user-generated content that has worked in the past for some ideas.
5. Launch a customer referral program
Customer referrals are one of the best ways to reach out to new customers. It speaks volumes to a potential customer if someone who has already purchased from you recommends you. They don’t need to know that you are offering a reward for them to do so, do they?