Given the fact that there are more than 2 million mobile apps available on both the Android Market and iOS app store, the thriving question among the e-com businesses aren’t any longer about why you don’t require an app, but it is rather about why you don’t have one yet? With thousands of app developers engaging in effective app development, another million-dollar question is about how you can make your small business app stand out amidst the millions that are already popular.
Regardless of the size of a business, they all benefit from developing apps and other sorts of technologies. Apps usually bring an added edge to the ability of the company to engage its customers and clients in getting a good customer experience. However, it is a fact that an app won’t gain popularity overnight. They have to be promoted. Here are some ways in which you can market your small business app.
Leverage marketing through the social media
It can’t be denied that as long as marketing a brand new app is concerned, it can be difficult and time-taking. With the kind of tough competition that thrives within the industry, it is necessary for a business to make its clients aware of what new service or technology they’re offering them. You can call on your customer database via promotions through different social channels allowing the social media users to become the first users. Once you build the network, start talking about the release of the app. The more are the people who download your app through these platforms, the bigger will be the chance of spreading word.
Be aware of your target audience
Are you someone who has still not identified your target audience? If answered yes, you are never going to hit the sales target. The first thing to do is to determine who your app will cater to so that you can start designing for them. Their interests, range of age, tech-savviness and the industry they belong to are few vital things you should determine.
Keywords should never be overlooked
Discoverability in the app storeis yet another big factor that has to be considered before launching your mobile app. Did you know that around 64% of all iOS users look for apps organically and a staggering 85% of the iOS apps are all Zombie apps which are all invisible in the search of organic app store? Henceforth, you should aim to lure maximum traffic towards your website and app as is possible by your industry trends.
Contests can also be incorporated as an imperative part of your marketing strategy. They accelerate the spread and reach of your marketing message within a very short time. Customers and clients are always interested when they get anything for free and if you can offer them a free download as the giveaway, this can be even better. Let the users spread the word as this is the best form of marketing.
To conclude, it can be said that by taking few easy and effortless steps, you may start off with the process of marketing and promoting your app. Improve the connection that you have with your entire customer base.