Home Business Insights & Advice Advice to set up a personalised jewellery business

Advice to set up a personalised jewellery business

by Sarah Dunsby
24th Oct 23 4:47 pm

When you are a passionate amateur jewellery maker and want to turn your hobby into a business, it can be an excellent way to make money from it. One way to set you apart from other jewellery makers is offering a personalised service that can customise the pieces you have to buy and engrave the items for the customer. You can set this business up while you work your regular job, and once you grow it, you can work on it full-time and turn your passion into a way to earn a living. Below are some tips and advice on what you must do to achieve this that can help you turn your jewellery-making dreams into reality.

Define your niche

It is often best to start within a niche side of the jewellery industry, and this allows you to focus on what you want to do with precision. Consider the style, materials, and target audience for your personalised jewellery and set the USPs (unique selling points) for it. Identifying your niche and establishing your USPs can help you with your product development and setting your marketing strategies.

Decide on your marketplace

It is always an excellent idea to have a website you can refer potential customers to that highlights your work and products you have available. However, it can be expensive and time-consuming to build a website and market it, so you also want to consider other platforms for selling your products. You can consider using many online platforms, such as Etsy, Facebook Marketplace, or eBay. There might be fees you must pay for selling on these platforms, but they are an excellent way to get a small independent business into the marketplace and help them grow.

Get everything you need

Before you start offering your services to paying customers, you must ensure you have everything you need to operate your business, such as a laser engraving machine for metal. This type of engraving machine can ensure the engraving is done to the highest standard and allows you to create intricate designs with fantastic details. Once you have the tools you need for the job, you can turn your attention to doing some research before stocking up on the raw materials.

Do some market research

You will need to do plenty of market research to help identify your preferred target audience and help you determine the best products to supply. You may want to consider doing wedding rings, but this is a saturated and highly competitive market, so it can be extremely hard for small businesses to compete in this market. However, you can offer many other types of jewellery that you can customise, and finding your perfect niche can help your new business thrive.

Invest in stock

Now that you know your target market and audience, you can invest in the materials you need to create your customised jewellery. If you are using precious metals for your jewellery, you must ensure your prices reflect the current value, as they can fluctuate, and you do not want to sell your products for less than they are worth. You always need to shop around for the materials for your customised jewellery to ensure you get the most competitive prices and can make a decent profit on what you want to sell.

Start marketing your business

You can now start marketing your business to sell the customised jewellery products you offer, and there are various ways to do this. Whether using a website, Etsy, or another platform, you can use social media platforms to showcase your products, grow followers, and increase your customer base. Keep plugging away with your online marketing; it can help you grow your brand and turn your new business into a resounding success.

Leave a Comment


Sign up to our daily news alerts

[ms-form id=1]