When thinking about online entrepreneurship, we often think about a man wear a Bluetooth earpiece and bathing in a tub full of cash. Unfortunately, this may be a bit of an exaggeration. True entrepreneurship revolves around struggles, trial and error, and critical decisions. When starting out as an online entrepreneur, there are a lot of mistakes that you can make. However, one is more fatal than all.
What’s the fatal mistake?
For an online entrepreneur, the number of visitors their website gets is the most determining factor which measures success. The more traffic a website gets, the more money the entrepreneur makes; either directly through subscriptions, or indirectly through advertisements. Now, what some entrepreneurs do is that they try to cut down on their costs by eliminating extra expenses. More often than not, they mistakenly spend money on a good hosting service provider for their website as an unnecessary expense. Unfortunately, this can lead to the destruction of an entrepreneur.
How does it affect an online entrepreneur?
Well, the reason behind its fatality is quite simple. When uploading a website to the internet, you need a place to store all of your data where people can access it freely. This place is called a server. In countries such as the U.S and the UK, there is a lot of competition between hosting service providers; this makes it difficult for website owners, who are new to the field, to make a choice. While there are many factors you should consider when choosing a hosting plan; you can check them out in this post on choosing a good WordPress host in the UK, to put it simply, if you don’t invest in a good host server, your website is most likely to keep crashing. Which, for an online entrepreneur, means losing a great number of viewers. In addition, it means that they won’t be making much money from advertising agencies since, most advertisers pay per view. Not to mention, when search engines make up search result lists, they only direct people towards the websites that function in a stable manner; as in those that can take in much online traffic.
How does it affect online visitors?
To get more perspective on the issue, it is better to understand all the consequences of overlooking a good web host. We are already familiar with the entrepreneur’s side which is the loss of viewers. On the other hand, there still remains the viewers’ side; why do they stay away from websites with bad host servers? A slow server results in web content taking a significant amount of time to load; people don’t have time to wait until this happens. So, they simply leave. Second, a bad server can’t efficiently send and receive data to a large number of visitors; meaning, regular crashes. Eventually, people would stop visiting the faulty website. Third, unsecure web servers can easily be the reason behind private information leakage which is something no visitor is willing to go through.
To wrap up, it is critically important that you invest in a web host server that matches your needs. While at first you may think it is an additional expense, you have to understand that the amount of money you will be spending on a good host server can vary according to the provider you choose. You can either pay a large amount, or do some research and pick out a decent company with cheap-yet-high quality packages.