Social media is a sector that changes very quickly. While social media marketing has become huge, it is still something that is evolving. Every day you are introduced to new tools, and every day you have a new marketing tactic to follow. These days if you are looking to promote your business online, social media is the way to go. The strategies you were using for your social media marketing in 2018 are completely different from what you implemented in 2019. And the same thing will happen this year. Let’s have a look at a few social media marketing trends you should follow in 2020.
Purpose driven content
If you are not contributing to society, you are doing it wrong. If your target audience falls in the youth age group, then you are expected to contribute to society. Your content should not just follow the trends but should also speak about social issues. If you are strictly focused on your product or service, then it is time to change it. For example, you can create awareness about the Australian wildfire and can ask people to donate for it. Similarly, you can highlight climate change and other social issues as well. It is also important that whoever should create your content must be aware of what is happening in the world. You can also hire a creative content creator by visiting DigitalMarketingJobs.com as well. Creativity is extremely important and can give you a huge advantage on your competitors.
Shopping on social media
Shopping on social media was one of the trends that started this year, and it is going to skyrocket in 2020. Now you do not even need a website to sell your product or service. Because not only can you advertise on social media but can sell through it as well. It makes the process easier for the users as well as they can now purchase on Facebook whenever they have come across a product of their liking. It is expected that a lot of major brands will shift towards this trend this year.
The new influencer platform
While people are still focused on platforms like Instagram and Facebook, there is another that is worthy of our attention. The app TikTok is blowing up everywhere. It hit 1.5 billion downloads this year across Android and IOS. The app has become significantly popular among generation Z and its short yet amusing content drives a lot of audiences. It is just like the return of vines. You can collaborate with TikTok influencers for your business and can make a creative video of your promotion. Just make sure to think out of the box.
Social media has also seen a rise in chatbots as well. There are a lot of chatbots services already available out there through which you can integrate chatbots on your social media pages. It is estimated that more than 80% of the brands will be using chatbots by the end of 2020. You cannot only add the frequently asked questions in the chatbots, but you can also create a workflow for your entire store or services list.
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