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Yay for UK! John Lewis beats Amazon to become UK’s favourite brand

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Bastion of British business and employee-owned John Lewis has kicked US giant Amazon off the top spot of an index of the nation’s favourite brands.

Last year Amazon was UK shoppers’ number one in Nunwood’s index of best customer experience.

But this year Jeff Bezos’s baby has been relegated to fourth place in the wake of its clearly unpopular scrimping on UK corporation tax payments.

Amazon paid only £2.4m in UK corporation tax in 2012 on sales of £4.3bn.

John Lewis scored 8.25 out of 10, allowing it to climb up from the second place it held in 2012.

Those surveyed said they loved John Lewis’s quality and customer service, plus its overall integrity.

M&S can be pretty chuffed with itself too, making two appearances in the top 10, despite M&S just reporting that its clothes sales fell for the ninth consecutive quarter.

Here’s the top 10 in full:

1.       John Lewis

2.       QVC

3.       First Direct

4.       Amazon

5.       Virgin Atlantic

6.       M&S Food

7.       Lush

8.       Ocado

9.       M&S Non-Food

10.   Waitrose

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