Shares also jumped
Shares in Domino’s Pizza Group jumped around 5 per cent today after it announced that its full-year profits will be higher than expected after its sales were boosted by the X Factor final.
The FTSE 250 firm’s total sales climbed 18.2 per cent to £321.8m in the 13 weeks to December 24, ahead of expectations. It saw a 25 per cent surge in sales last month — on the same day when the X Factor final was broadcast — demonstrating “the growing trend for combining ordering in with family entertainment”.
Chief executive David Wild said: “We are pleased to report a good performance in Q4, completing another year of significant progress and growth for Domino’s.
“With a record year for new store openings and continued like-for-like sales increases, the UK business has demonstrated its resilience in a challenging economic and competitive environment.”
Domino’s, which also operates in six other European nations but largely focuses on the UK, reported a record 95 new store openings over the year in its home market.