The environment of London businesses must look towards digital security as a necessity. From small start-up companies to large enterprises, every business operating in the UK capital can be vulnerable to cyber threats. One effective solution is for businesses to look towards accessing a VPN (Virtual Private Network) to secure company operations and client data.

With remote working becoming more frequent, businesses must turn to VPNs to secure online activities and protect employee information. If you’re running a business in London and haven’t invested in a VPN, let’s take a look at why VPNs are needed…

What is a VPN, and why does it matter?

A VPN helps to create a secure encrypted connection between your advice and the internet to mask your IP address and protect your information against hackers and ISP throttling. Businesses use VPNs to help better develop their privacy, secure communication, and follow compliance regulations.

Many VPN systems are used by London businesses to help them operate confidently within different industries without having to worry about potential hackers and cyber threats. Whether employees are working from the office, home or a cafe in Soho, their internet connection must remain secure.

The cybersecurity threat landscape in London

London is known as a global business hub, making it a possible prime target for cybercriminals. Within recent years, cyberattacks on UK businesses have risen. According to the UK government’s Cyber Security Breaches Survey 2024, 50% of businesses have reported some form of cyberattack within the last 12 months.

Cyber attacks such as phishing, ransomware, and data breaches are evidently costing companies thousands of pounds and reputational damage. A VPN server can help support defense by encrypting all ongoing and incoming traffic, making it more difficult for hackers to access data.

Key benefits of using a VPN for London businesses

There are many key benefits for London businesses to operate and use VPNs to support their workflows and business operations:

• Remote working security

More companies are operating with the support of hybrid and remote models, whereby securing remote connections is important. Employees who use public Wi-fi may be insecure. A VPN can help support and encrypt all communications from unsecured networks.

• Data protection

Regulations such as GDPR require businesses to look into reliable steps to protect user data. VPNs can help follow compliance regulations by encrypting user data and client data during transmission, which is important within finance and legal services.

• Monitoring

Advanced VPN services help businesses to restrict outside access to IPs and monitor employee activity online. This is crucial to ensure businesses are maintaining compliance and cybersecurity standards.

• Improved performance

Premium VPNs can help to enhance performance by avoiding ISP throttling. Many companies may rely on cloud applications or video meetings. VPNs can help by restricting outside access and allowing operations to run smoothly.

• Geo-unblocking

Teams who may need access to geo-restricted services or content can look into the support of VPNs. A VPN can help to unblock traffic through international servers, which is critical for market research and digital marketing teams who want to analyze international trends.

As you can see, there is a wide range of benefits to using a VPN to support London businesses worldwide. VPNs not only provide security support but also allow remote workers to access geo-restricted data for market research and allow businesses to monitor business systems.

How VPNs support digital growth strategies

VPNs have also proven to support digital marketing strategies. For digital marketing teams that need access to global SEO tools or manage ad campaigns across different regions, bypassing geoblocks is necessary. A VPN can help London-based companies gain a global edge and access international research markets.

In addition, with data privacy being a selling point for customers, VPNs can be a part of a brand’s commitment to safeguarding client and consumer information. This shows how VPNs can help attract new customers by offering reliable safeguarding systems and the support of VPNs for client information protection.

Conclusion

With London businesses thriving to connect with clients and work by maintaining custom trust, VPNs are seen as a vital tool needed. With cyberthreats increasing every day, investing in the right VPN tool can help businesses to expand and build on security measures. From data protection to securing remote work, VPNs are seen as beneficial to all businesses.

Invest in your business’s future today and invest in the right VPN!