Bargain-loving Brits have put General Election uncertainty to the back of their minds, and plan to spend an average of £182 this Black Friday/Cyber Monday weekend, according to a poll conducted by specialist gadget insurer Protect Your Bubble.
A poll of 1,071 UK adults aged 16-65 by ProtectYourBubble.com, found that more than (55%) have their eyes on picking up a Black Friday bargain, spending on average £182.40. This compares to an average spend last year of £219.59, although shoppers admit they exceeded their budgets by a mammoth 66% on average.
A third of respondents say they have budgeted to spend more than £300 this year. And men are planning to splurge £90 on average more than women across the weekend.
Four-out of ten (40%) adults polled said they have been saving specifically for Black Friday, with 17% saving all year for the sales. Just over one-in-six (15%) confess they haven’t saved for the sales and are planning to pay for their purchases on a credit card.
Tech/electricals are top of people’s buy lists, with a third (33%) of those polled planning to buy gadgets and electrical equipment such as TVs and sound systems. While 30% said they are using the Black Friday sales to do some early Christmas shopping for family and friends. Just under a quarter (23%) are looking to buy clothes and shoes in the sales.
According to those shoppers polled, the age demographic most interested in splashing their cash over this Black Friday/Cyber Monday weekend are the 16-24-year-olds, with 70% planning to make at least one purchase.
The over 55s are the least enthused about Black Friday, with 61% not planning to participate. Last year, 84% of over 55s said they didn’t purchase anything over the sales weekend.
Leave a Comment