UK sellers flock to Temu as platform spurs growth and jobs

A growing number of UK-based retailers and manufacturers are turning to Temu, the fast-growing online marketplace, as a route to digital growth—driving job creation, revenue surges and brand visibility.

One notable example is Spot On-Line (SOL), a Leeds-based home and craft supplier, which recently announced a major business expansion. The company has credited its move to Temu with a sharp rise in online orders, prompting the creation of dozens of new jobs across warehousing and fulfilment roles. “We saw an immediate uptick in demand after listing on Temu. It’s allowed us to scale quickly,” said a SOL spokesperson.

They are not alone. DIVCHI, a UK brand specialising in gardening tools, launched on Temu in February—strategically timed just before peak planting season. The result? Sales outperformed forecasts, and the brand is now planning further product lines specifically for the Temu audience. “We’ve had to rethink our entire e-commerce strategy—it’s not just another channel; it’s become one of our most important ones,” a representative from DIVCHI commented.

For digital-native brands, Temu’s marketplace is proving just as valuable. Exploded Sweets, a UK confectionery start-up known for viral social media content, called their success on Temu a “sweet milestone.” The brand has credited the platform with a significant boost in exposure and direct-to-consumer sales, helping it convert online buzz into sustainable growth.

Meanwhile, manufacturers are also seeing the benefits. Nova Tissue, a British toilet paper and kitchen roll producer, joined Temu in response to changing market dynamics. Since doing so, the company has reported stronger-than-expected order volumes and new reach into customer segments that were previously hard to access via traditional retail.

These UK success stories point to a broader trend: Temu is no longer just a low-cost shopping destination—it’s increasingly becoming a growth engine for UK brands, especially those seeking agile, digital-first retail strategies.

With consumer demand for value at an all-time high, and more British brands eyeing international digital marketplaces, Temu’s appeal appears to be growing beyond just buyers—it’s now pulling in the sellers, too.