Home Business NewsBusinessBusiness Growth NewsUbisoft generated sales of over $2.2bn

Ubisoft generated sales of over $2.2bn

by LLB Tech Reporter
20th May 21 8:58 am

French video game company Ubisoft had a big 2020 as video game engagement spiked because of lockdowns forced upon by the COVID-19 Pandemic. According to data presented by Safe Betting Sites US, Ubisoft generated โ‚ฌ2.23B in sales in their fiscal year 2020-2021 โ€“ a 39.4% YoY increase.

Ubisoft nearly doubled sales in FY 2020-2021

Ubisoft reported sales of โ‚ฌ2.23B for their fiscal year (FY) 2020-2021 which ended in March 2021. This figure is a 39.4% YoY increase from FY 2019-2020 which only recorded sales of โ‚ฌ1.6B. Ubisoft also recorded a net income of โ‚ฌ105M compared to the previous FYโ€™s net loss of โ‚ฌ-124M.

The holiday period falls under Q3 in Ubisoftโ€™s FY and is traditionally their โ€œhighโ€ season. In Q3 of FY 2020-2021, Ubisoft generated sales of over โ‚ฌ965M, the highest quarterly sales recorded in the companyโ€™s history. For the final quarter of the same FY, Ubisoft generated sales of โ‚ฌ502M.

Net bookings in FY 2020-2021 for Ubisoft also experienced a significant increase after posting net bookings amounting to โ‚ฌ2.24B โ€“ a 46% YoY increase from FY 2019-2020. Net bookings can be further broken down into three types; Digital Bookings, PRI Bookings, and Back-Catalog Bookings.

Digital net bookings amounted to โ‚ฌ1.6B which is a 27.6% YoY increase from the previous FY. Back-Catalog net bookings experienced a 15.5% YoY increase after posting โ‚ฌ1.3B worth of bookings. PRI or Player Recurring Investments includes sales of digital items, DLC, seasonal passes, subscriptions and advertising. In FY 2020-2021 PRI Net Bookings mounted to โ‚ฌ780M โ€“ an 11% YoY increase.

Sonyโ€™s Playstation console has been a lucrative source of net bookings for Ubisoft over the years and in FY 2020-2021 accounted for 33% or one-third of Ubisoftโ€™s global net bookings.
The PC is their next largest market in terms of platform accounting for 23% of net bookings while Microsoftโ€™s Xbox accounted for the third-largest share at 21%.

In terms of geographic region, North America earns the largest share of net bookings for Ubisoft at 49%. Europe is the next largest at 36% while the rest of the world amounted to just 15%.

Rex Pascual, eSports Editor at Safe Betting Sites US, commented;

โ€œ2020 was a record year for Ubisoft with the company outperforming even their own expectations. Having a portfolio that boasts some of gamingโ€™s most popular franchises such as Rainbow Six, Assassinโ€™s Creed and Far Cry, just to name a few, ensured Ubisoftโ€™s safe passage through a tumultuous 2020.โ€

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