With 2020 looming around the corner, it makes sense for us entrepreneurs to ditch old habits that did not serve our business. It’s alright to make mistakes, especially since almost all industries are constantly evolving, and you are not always going to get everything right.
And because the only constant thing is change, it’s important for you to be aware of what the next new thing will be. In this article, we’ll take a look at the five biggest business trends we will see in 2020.
1. Personalised customer service
Personalisation has always been a customer preference but things are about to get more personal in the coming year. This is because we now have certain tools that allow us to know our customers better. Take advantage of the data you have of your existing customers and use that in your future marketing strategies so you can retain them. And you may also utilise this to create more accurate buyer personas. Again, this allows you to refine your efforts so that you’re able to acquire those new customers faster.
2. Remote work
Are any of your employees working in their homes yet? If not, now may be the time to consider it. Just think about it. You pay less in commercial rent fees and you enjoy better productivity. Numerous studies already show that employees who enjoy greater autonomy are more productive. They’re also happier. Happy employees can translate to efficiency and loyalty. It doesn’t matter if they work less hours in the day. If they can accomplish all the tasks you require for that date, then that’s already pretty great!
3. Brand awareness
Brand awareness is not just reserved for big name companies like Coca Cola or Chanel. You too should be cultivating awareness for your brand. People don’t have to buy your products right away. They just have to know that you’re there. One way to do that is with demand generation marketing. This process requires you to look into the marketing funnel. You are basically tweaking each step from choosing which audiences to market to creating content assets that educate the potential buyer.
When we think of brand awareness, it’s not just about flashing your logos in every newsletter. It’s nurturing the customer every step of the way and reminding them that you, the brand, are there to help them. And when they’re ready to make a purchase, they’ve already decided it’s you to buy from. Brand awareness thinks of the long-term value of the customer, and not just the one-time transaction. To survive in the next decade, you need to be thinking of this.
4. Voice search
With smart speakers such as Alexa, Google Home, and Siri becoming popular, it’s time to restrategise your SEO efforts to ensure it caters to voice searches. Remember that people usually don’t speak in keywords. They phrase queries like they would normally talk so you want to optimize your page so you can rank top for the most common voice search phrases.
5. Sustainability
Going green is in nowadays. We’re not really here to talk about climate change facts. We do know that people are becoming more eco-conscious. You can tap into that in the next decade by incorporating eco-friendly ways of running your business.
Think sustainable materials and packaging, accepting old containers in exchange for a small discount. You can even go as far as being transparent with your process. If you source your products locally, highlight how that is good for the environment. Are you employing energy-efficient processes? Do you have an environmental cause that you regularly contribute to? Include that in your mission.
Customers like to support businesses that have a cause. Just make sure you’re being authentic. Consumers nowadays are wise and can easily look up your business online to check if you are true to what you are saying.
Which of these trends are the most fascinating to you? Share your thoughts in the comments below.
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