Being a digital marketer, you have to stay updated with the latest marketing practices that can help you achieve marketing goals. So digital marketing skills are important to marketing executives working in the field. No matter you are past your early startup days and have a big marketing team, if you are not aware of what your business requires, you cannot run your digital marketing campaigns effectively.
This post introduces you to the top free online courses that build your career in digital marketing.
WordStream’s PPC University
If you want to build your PPC and digital marketing skills, PPC University is an online learning resource created by WordStream. The company has access to various accounts that are spending dollars on PPC advertising, and moreover, they have helped a number of SMBs, trying hard to manage their accounts to get the best possible results by not paying much. Apart from additional modules for social advertising, different types of lessons are available for beginners to advance their level of learning in PPC.
To give learners a maximum dose of learning, the company also provides learners with webinars and white papers that include the latest practices of PPC.
Simplilearn’s Digital Marketing courses
Simplilearn is another leader in providing the Digital Marketing Course and has successfully helped thousands of students grab their desired jobs. Its Digital Marketing Certified Associate course will make you understand the important principles of digital marketing, including pay-per-click, conversion optimization, web analytics, content marketing, email and mobile marketing, search engine optimization, social media, pay-per-click, conversion optimization, etc.
Digital Marketing 101
If you want to unleash the power of digital channels at the core, Simplilearn’s Digital Marketing 101 training course is one of the best options you can bank on. The advantage of this course is that it will equip you with the skills, insights and digital know-how that are highly important to deliver measurable results.
Social Media Quickstarter Digital Marketing Course
Social Media Quickstarter Digital Marketing Course integrates email with social media marketing in order to heighten both channels’ impact. Beginners get access to step by step digital marketing guide that involves social media marketing ideas for blogging, online listings and reviews sites, Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, etc. The structuring of courses is highly pragmatic such that beginner-level marketers can easily understand glossaries and how-to guides and refine their skills in marketing.
Google Online Marketing Challenge
Thousands of people across the world have become the part of Google’s Online Marketing Challenge within eight years. It is one of the most comprehensive courses for beginners, covering digital marketing, search advertising, display advertising, mobile, social, analytics, video, search engine marketing, etc. What makes it better than other courses is that Google gives learners a $250 AdWords budget to use to run an online advertising campaign, over a three period week. Moreover, you can even win prizes from Google if you will perform well.
This is one of the most sought-after free online digital marketing course, as it gives you a real experience of digital marketing.
Inbound Digital Marketing Course Plus Official Certification
HubSpot Academy enrols more than 3,000 students currently participating in its certifications. The whole course involves 38 lectures that include instructions of 4.5 hours. The course does not cost you much; therefore, it is highly beneficial for digital marketers.
This course covers a wide range of topics that are SEO, landing pages, blogging, lead nurturing, email marketing, etc., and guides you through inbound marketing guidelines you need to implement in your company. The beauty of this certification exam is that you get a badge for your résumé or LinkedIn profile after passing the exam.
Certifications are highly important nowadays, though they are not a gateway to the highest paid jobs. Certifying your skills in a particular domain entails your passion for that field to employers. Moreover, certifications uplift your CV as they reflect your skills and experience in a particular field.