Hundreds of thousands of Brits are raring to take advantage of their new freedoms from 21 June and have been buying tickets to events in their droves, digital events and ticketing platform FIXR can reveal.
Event listings in England are up 90% on FIXR’s platform for the first 30 days following June 21, compared to the same period in 2019 (the nearest comparable period before the Covid-19 pandemic), with the majority of new events being nightclubbing, boat parties and sports events.
At the same time, ticket sales have surged by 560% in England for the same period, revealing that demand is massively outstripping supply, especially within the night-time economy.
A similar pattern has emerged in Scotland, Northern Ireland and Wales where event listings are up by 150% and ticket sales by 1,000% for the same comparative periods.
The stats come as the UK government continues to work towards its Covid-19 unlocking roadmap. Due to devolved powers, Scotland, Wales and Northern Ireland have slightly different rules and timings to England, which is expected to see the majority of rules and restrictions lifted on Monday 21 June. Notwithstanding, FIXR’s figures suggest a strong recovery for the events industry across the whole UK.
FIXR, which is driving digitisation across the events industry, has recently partnered with the UK’s largest nightclub operator, REKOM UK, with a ready-to-go white label advance ticketing service, helping ensure a safe and efficient return for the millions of Britons who want to get back on the dance floor.
The move means REKOM UK event attendees will be able to purchase their tickets, either through REKOM UK venue websites, for which FIXR has developed a proprietary software integration, or through FIXR’s website and app. REKOM UK venues attracted 7 million admissions in FY 2019.
Edmund Glover, CEO of FIXR, said: “Our figures point towards huge pent-up demand from consumers – considerably outstripping supply – and heralding an exciting recovery for the country’s £60 billion night-time economy.
“However, the industry needs more support and guidance from the Government so venues and businesses across the nation can plan properly and make the most of the huge wave of enthusiasm from 21 June onwards.”
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