Home Business Insights & Advice Three sports superstars that promote gambling

Three sports superstars that promote gambling

by Sarah Dunsby
15th Oct 18 9:15 am

It’s no more secret that sports celebrities and gambling companies have a common agenda of striving for success.

Sports stars, both active and retired are targets for these companies as they’ve attained popularity and make any product and service famous if they endorse them.

A good number of popular and reputable online casinos have also joined the trend and have been partnering with these sportsmen in advertisement deals for their products.

Here are a few of the biggest and most popular sports stars that promote gambling in an online casino.

Usain Bolt in partnership deal with PokerStars

It’s no more news that Usain Bolt has established himself as the fastest man in the world and holds world records for 100-meter races, 200 meters, as well as the 4×100 meters relay race.

Despite his retirement in 2017, the athlete is still one of the biggest brands that can make any other brand very famous with his endorsement.

The Jamaican signed a gambling advertising deal with PokerStars, one of the biggest poker sites on the planet.

It also established itself as one of the most popular poker companies whose marketing strategy was based on the promotion of sports superstars.

The deal which was struck between the two parties introduces Bolt as Mr. Lightning Bolt and his speeding ability in a special release of ZOOM poker at PokerStars.

Superstar footballer Neymar struck a deal to promote PokerStars

The Brazil international footballer and one of the highest paid footballers in the world used the fame and popularity his has gathered the early years of his footballing career to sign a mouth watering deal to promote PokerStars.

The contract was designed such that Neymar would make posts on the Twitter and Facebook platforms of the online poker site.

The Brazilian was also required to do photo shoots and make appearances at live events where he engaged in the game with other reputable players.

One of the world’s most marketable footballers ever Cristiano Ronaldo signed a deal with PokerStars.

The now Juventus striker is another popular casino ambassador. The player also leveraged his decade-long popularity and fame to enter into sports sponsorship.

The Portuguese footballer has 100 million fans on Facebook and over 30 million followers on Twitter.

The audience he has garnered is definitely a breeding ground for gambling advertising. The player is also a passionate poker player although it was PokerStars who made the first contact.

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