Apple has just been named the most valuable brand in the world, ahead of Google and Coca-Cola.
So just how much is the most valuable brand in the world worth?
Some $119bn (£73bn), according to the widely respected Interbrand Best Global Brands 100 ranking. (You can find out the methodology of the ranking here.)
It’s the second year running Apple has topped the list.
Interbrand cited Apple’s expansion into financial services (with Apple Pay), wearable tech (with Apple Watch), smarthomes (HomeKit) and driving (CarPlay) as well as all those, oh I’ve forgotten the name, Eye-fones? yPhones? You know what I mean, I’m sure.
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Interbrand believes that “Apple Pay certainly has the potential to become the most powerful payment platform around”.
It also highlighted the strength of Apple’s leadership team: “Clearly, Apple’s ambitions are formidable, which is why it’s been diligently acquiring the talent needed to achieve those ambitions.”
So which other global giants made the top 10?
1. Apple: $118bn (+21% on last year)
2. Google: $107bn (+15%)
3. Coca-Cola: $82bn (+3%)
4. IBM: $72bn (-8%)
5. Microsoft: $61bn (+3%)
6. General Electric: $45bn (-3%)
7. Samsung: $45bn (+15%)
8. Toyota: $42bn (+20%)
9. McDonald’s: $42bn (+1%)
10. Mercedes-Benz: $34bn (+8%)
Wondering where Amazon is? It came in at position 15, with a brand worth a relatively piddly $29bn.
View the full 100.